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“... the increased productivity from AI will make advertising a meaningfully larger share of global GDP than it is today.” - Mark Zuckerberg on Meta's Q1 earnings call. (h/t Anthony Vargas)

Appreciate you! We are locked in to make it so.

Marpipe has more than 2x’d revenue in 2024. We’re on track to do that again (more, actually) in 2025. Despite having top-tier investors, we've been super profitable since 2024. We pay our team more as we grow, so the average team member has been with us for over 4.5+ years.

Team at LiveRamp Ventures just dropped a fantastic market map of AI in digital advertising. One of the best I’ve seen to date. Four categories that matter, per their analysis: Content Gen - incl (Aperiam portco) Rembrand Optimization Algorithms - incl Anoki,

Super proud of Aperiam portcos Firsthand Chalice Custom Algorithms and Swivel on AI panel at #DMSbyLUMA led by the one and only Ari Paparo.

I just pre-ordered Ari Paparo's "Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance" a.co/d/fFrQlfR

While everyone debates OpenAI vs Google vs Meta, Amazon is moving quietly and strategically in AI: 1) $4B into Anthropic 2) Unique hiring/licensing deals with Adept & Covariant 3) Just inked a licensing deal w/ NYT (News, Cooking, Athletic). No big demos or hype, but clearly

Congrats to the team at Gigi! This is a big step forward in bringing the power of agentic AI to agencies. If you are an agency and want to learn more, hit up Adam!