The hospitality industry needs to adapt to the expectations of the next generation of employees and look after them to retain bright, young talent, says independent consultant Filip Boyen #AspireLeadersofLuxury

I could listen to Filip Boyen, Forbes Travel Guide, talk for days about excellent #emotionalconnection examples. And the art of acting with grace. We’re all capable of delivering meaningful gestures 🙏🏼#LuxuryTravel #AspireLeadersofLuxury

Chef Michael Caines MBE of Relais & Châteaux property Lympstone Manor says: “I call it that guilty pleasure - guests want to have luxury & they want to know they’ve chosen places that have a sensible approach to #sustainability. I think that’s important because that’s attractive.”

Jas Ahmad of Accord Marketing highlights the importance of brands to be distinctive, rather than different. He says brands should look at packaging, logos, colours, taglines, fonts and music to create impact. #AspireLeadersofLuxury

Peter Chipchase, Abercrombie & Kent’s new CMO, says: “I don’t think travel is brilliant at investing in brand, it’s very product focused. In luxury, no one needs it so you need to create a desirability around what you’re doing - you have to create a world.” #AspireLeadersofLuxury

“There’s this notion that there is a ‘luxury traveller’ and actually there is a lot of different groups of luxury travellers,” says Kate Glenn of Hilton Luxury Brand. “That actually allows you to differentiate and address the needs, wants and desires of the different groups.”

On the pioneering spirit of travel, Pelorus’ Geordie Mackay-Lewis says: “The key point is that we’re not pioneers in the original sense, people have gone to these destinations before. What we’re trying to create is that emotion for clients in a safe, comfortable and stylish way.”

“Clients don’t need to be adventurous to go to these less visited destinations - it’s soft adventure,” says Pelorus’ Geordie Mackay-Lewis. “Safari is a huge adventure and yet in the UK market it’s not [classed as] adventure, it’s a type of holiday.” #AspireLeadersofLuxury

New Silversea ship Silver Nova will be 40% more energy efficient than Dawn, which launched last summer. “It’s tech that has allowed us to do that,” UK MD Peter Shanks says. “The whole industry - cruise to hotels - is investing in amazing technology for the guest experience.”

Excited to have been shortlisted for Travel Trade Writer of the Year in the AITO awards for my Travel Weekly piece on the Maldives, alongside Tamara Hinson and kana s. penaflor for Travel Weekly and Erica Rich for @AspireTravel! Congrats to all the nominees aito.com/media-area/awa…

It’s that time of year again✨ Seabourn’s Lynn Narraway welcomes guests to the line’s annual Christmas lunch in London - its biggest-ever, with 160 people set to attend.

Natalya Leahy, Seabourn president, thanks travel partners for a “great” commercial year. “I really believe our travel advisors are an extension of our leadership team. You know the guests the best. Our partnership is essential because you are the voice of our guests.”

.Seabourn’s Natalya Leahy hails the success of the line’s Delight in the Details programme, which launched this year. “Luxury is in the attention to detail & the choices we can give to our guests,” she says. “That is a programme inspired by what our guests are telling us.”

The line has also launched new culinary experience Solis offering “light, modern Mediterranean cuisine”. Leahy says the restaurant will showcase a “vibrant, chic atmosphere with feel-good background music & a menu reminiscent of our favourite travel memories”. Seabourn

.Seabourn will unveil its WAVE campaign next week, with senior business development manager Dani Scannella & business development manager Claire Rose branding it “the sale of the year”. “That will be dropping in your inboxes next week so keep your eyes peeled,” they added.

The UK is Seabourn’s second-largest market, according to president Natalya Leahy. “We have a disproportionate number of Diamond Elite members from the UK, so you really are bringing the most loyal guests to us,” she says. “Expedition is an opportunity for the UK market.”