Geno Prussakov (@eprussakov) 's Twitter Profile
Geno Prussakov

@eprussakov

Serial entrepreneur, affiliate marketing expert, @AMNavigator & @LoyalizeHQ CEO, keynote speaker, author, @Cambridge_Uni alum, @BUQuestrom guest lecturer & more

ID: 15458297

linkhttp://prussakov.com/geno calendar_today16-07-2008 19:12:11

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Microsoft Shutting Down Skype, Initially Built by Affiliates amnavigator.com/blog/2025/02/2… ...yep, they were AM Navigator's first big client

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“Not sharing an opportunity to learn is a cardinal sin” — Paul O'Neill (former CEO of the Alcoa, and 72nd US Secretary of the Treasury). Here’s to building cultures of continuous improvement! There’s no other way to keep evolving.

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You gotta check this one out!! First-ever universal airline mile program and a Loyalize client where we collaboratively help you "turn your everyday spend into a free annual vacation". I'm already a user.

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As I'm listening to "Focus", a fun book by Heidi Grant & Tory Higgins of Columbia University, I can't help but extrapolate the application of Promotion vs Prevention focus to #affiliateprogram management. Great #affiliatemarketing managers must be both! linkedin.com/posts/eprussak…

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How to Measure & Evaluate Brand's #InfluencerMarketing Efforts: youtu.be/BlIobLYxGRw?si… (with thanks to the stellar @RamonRay)

AM Navigator (@amnavigator) 's Twitter Profile Photo

According to a recent @PMAssociation study, #AffiliateMarketing grew 49.8% (from $9.1B in 2021 to $13.62B in 2024), outpacing e-commerce growth by 2x cbs42.com/business/press…

According to a recent @PMAssociation study, #AffiliateMarketing grew 49.8% (from $9.1B in 2021 to $13.62B in 2024), outpacing e-commerce growth by 2x cbs42.com/business/press…
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On Alan Turing's birthday – x.com/cantabusa/stat… – let's do a little poll: How close do you believe we are to the time when "a computer would deserve to be called intelligent"?

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Did you know that Google AI Overviews now show coupons without you having to scroll through SERPs, clicking through to websites? Definitely a revenue leak for affiliates that publish coupon codes! Will it make the notorious click-to-reveal buttons even more ubiquitous now? 🤔

Did you know that Google AI Overviews now show coupons without you having to scroll through SERPs, clicking through to websites? Definitely a revenue leak for affiliates that publish coupon codes! Will it make the notorious click-to-reveal buttons even more ubiquitous now? 🤔
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10 days from now, I am attending the @AffiliateSummit in NYC. Offering free on-site affiliate marketing consultations to all merchants/advertisers in attendance. If you haven't booked yours yet, hit me up! #ASE25 #PMAASE25

10 days from now, I am attending the @AffiliateSummit in NYC. Offering free on-site affiliate marketing consultations to all merchants/advertisers in attendance. If you haven't booked yours yet, hit me up!

#ASE25 #PMAASE25
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Heading to my 28th @AffiliateSummit. There's still room on my calendar for more meetings. Hit me up if you'd like to chat in NYC on Aug 3-5. amnavigator.com/blog/2025/07/2… #ASE25

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"Innovate or die, and there's no innovation if you operate out of fear of the new or untested," wrote Robert Iger, CEO of The Walt Disney Company. Innovation has been the key ingredient for success in the ever-evolving industry of affiliate marketing. More here: amnavigator.com/blog/2025/09/1…

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"No man is more unhappy than he who never faces adversity. For he is not permitted to prove himself." – Seneca #NeverGiveUp

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BOOKS OF THE MONTH and every business owner's must-reads: 📚 "The E-Myth Revisited: A Guide to Starting a Business in a Productive and Successful Way" by Michael E. Gerber 📚 "Built to Sell: Creating a Business That Can Thrive Without You" by John Warrillow