How it feels when your super creative/borderline weird ideas get rejected so now you have to start thinking inside the box 😂

Get your Feb diaries ready: 🏳️‍🌈 LGBT+ History Month ❤️ 1st: Time To Talk Day 🏉2nd: 6 Nations begins 🏅4th: Grammys 🐉10th: Chinese New Year 🥞13th: Shrove Tuesday 💋14th: Valentine's Day 👗16th: LDN Fashion Week 🥂18th: BAFTAs 🐶20th: Love Your Pet Day 🐸29th: Leap Year

Tuesday Tip: Keep an eye on #journorequests 👀 If you see someone regularly asking for requests for a specific industry/relevant to you or your client's brand, email them and intro yourself. That way you can get on their radar and hopefully act as a great help in the future!

PSA: If your client's brand/product/service doesn't have a link to Valentine's Day then don't shoehorn it into your press release over the next couple of weeks. We all love a hook 💓 but only when it's relevant

How I look at Ahrefs when I see how much the client's domain rating has increased 😍

It *feels* like we are finally getting less obsessed with just links and starting to pay attention to all the other benefits of digital PR ✨ Here are just a few metrics I use on top of links:

A brand new way to search? Google recently announced Circle to Search, a new way to search anything without switching apps 👀 zurl.co/SpvD

It's Super Bowl weekend 🙌 Key an eye on the most talked-about moments for a reactive opp! My fave example will always be Oreo's response to the #BlackoutBowl in 2013 😂

Working remotely doesn't mean media relationships have to suffer. Here are my top tips to build relationships with journalists: 1) Introduce yourself 2) Say thank you 3) Help them out

IKEA's marketing never fails to nail it 👏 Although it seems like a fun, tongue-in-cheek spoof, this promotion is 100% real and is proof IKEA will do anything to keep you in their store for as long as possible 😂

It's BAFTA weekend! From the outfits to the performances, there is always a great opportunity to comment on 'trends' following the show. So, if it's relevant - get your reactive press releases ready 💫

An epic example of a dream job here 👏 McVitie's hires a Chief Dunking Officer (CDO) to determine the optimal dunking time: zurl.co/cflI

Really love this article! A great read for anyone trying to get a better understanding of E-E-A-T and how digital PR can help to elevate it cc: Seeker Digital zurl.co/Nq6V

March reactive diaries at the ready: 🐲1st: St David's Day 🏅2nd: BRIT Awards 🐅3rd: Wildlife Day 📚7th: World Book Day 👭8th: International Women's Day 💫10th: The Oscars 😴15th: World Sleep Day 🍀17th: St Patrick's Day 🌻20th: Spring Equinox 🎆25th: Holi 🐰31st: Easter