England Originals, brought to you by England's Historic Cities and with a £1m grant from the Discover England Fund, has three main aims and objectives... #EnglandOriginals

England Originals embraces 16 historic destinations and 166 tourism businesses. US millennials is the target market, #EnglandOriginals presents historic England in a new and fresh way, through storytelling and technology with an accessible booking platform.

In Autumn 2019 an online survey of US consumers checked progress towards achieving our three aims... #EnglandOriginals

UK Tourism: Record visits and spending from the USA ⁦VisitBritain Biz⁩ eturbonews.com/542341/uk-tour…

Add to your #OnlyInYork experience with the England Originals app! 📱 Grab a York Pass and use AR to learn more about iconic York sights like York Minster, The Bar Convent and more! 🗺️ VisitEngland VisitBritain 🇬🇧 bit.ly/2up29OS

Marketing activity for the England Originals campaign has been delivered almost entirely online, using channels and platforms that enable us to reach our target market of US millennials. #EnglandOriginals

The #EnglandOriginals campaign encompasses 16 historic destinations, with Visit Truro, @VisitWorcester & Lancaster joining the 13 cities that form the England's Historic Cities consortium.