An ad with a human story will always outperform a stock photo. Let’s start a movement: less stock images, more human and emotional content. Alejandro Fischer, Havas #SocialbakersEngage Dubai #Havas #ContentMarketing

The ROI of #socialmedia is whether your business will still exist in 5 years. Ghina Abbas, #AlghanimIndustries #SocialbakersEngage Dubai

After you set your targets: measure, monitor, report, and take action. Ghina Abbas, #AlghanimIndustries #SocialbakersEngage Dubai

Way forward ⬇️ Ghina Abbas, #AlghanimIndustries #SocialbakersEngage Dubai #socialmedia

All smiles Ihab 😁 before he gets on the stage for #SocialbakersEngage @socialbakers

Creativity vs. reality Guido Mercati Leo Burnett MEA #SocialbakersEngage Dubai

Takeaways ⬇️ Guido Mercati Leo Burnett MEA #SocialbakersEngage Dubai

#Socialmedia has become a stressful place to connect with customers. Ihab, Global Head of Social and Community Careem #SocialbakersEngage Dubai

Experiment and try new things! Adding new engagement features improves engagement by 35%. Ihab, Global Head of Social and Community Careem #SocialbakersEngage Dubai

"Community management is the best representation of Careem brand" - @stevenworobec Ihab, Global Head of Social and Community Careem #SocialbakersEngage Dubai #smm

It's not a feedback, if we didn't read it. Ihab, Global Head of Social and Community Careem #SocialbakersEngage Dubai #smm

Use data from your #socialmedia community management team. Ihab, Global Head of Social and Community Careem #SocialbakersEngage Dubai

"The biggest hack to understanding our audience is our community management team" - Ihab Ahmed, our Global Head of Social and Community, talking about Careem's journey on Social Media at Socialbakers Engage #SocialBakersEngage

@socialbakers Cristian Torres Leo Burnett MEA Use #CuteKittens #SocialbakersEngage to discuss further this point! Let this chart sink in for a minute!

Had a great time in @socialbakers event in Dubai! Thank you for the host #SocialBakersEngage

Thank you so much for joining us today and making #SocialbakersEngage an unforgettable event! #TwitterGame strong today, Dubai! We are not saying "Bye", we only say "See you next year!"

Ihab Socialbakers Engage Alejandro Fischer Moses Velasco Christian Bechara You guys rocked, humbled to have shared the stage with you all! Till the next one!

We had an amazing time at #SocialbakersEngage Dubai this year! Relive the event via our photo coverage: goo.gl/mEkVjM