dr. Zeph M. C. van Berlo (@zephmcvanberlo) 's Twitter Profile
dr. Zeph M. C. van Berlo

@zephmcvanberlo

ID: 487022947

linkhttps://www.uva.nl/en/profile/b/e/z.m.c.vanberlo/z.m.c.van-berlo.html calendar_today08-02-2012 22:40:09

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dr. Zeph M. C. van Berlo (@zephmcvanberlo) 's Twitter Profile Photo

Do #smartphone attachment and #brand familiarity play a role in adolescents' ability to process #mobile #advertising? We (Eva van Reijmersdal, Esther Rozendaal) found evidence they do and published our findings in JCB. #openaccess available here: doi.org/10.1002/cb.1822

Do #smartphone attachment and #brand familiarity play a role in adolescents' ability to process #mobile #advertising?

We (<a href="/EvanReijmersdal/">Eva van Reijmersdal</a>, <a href="/estherrozendaal/">Esther Rozendaal</a>) found evidence they do and published our findings in JCB. 

#openaccess available here: doi.org/10.1002/cb.1822