
dr. Zeph M. C. van Berlo
@zephmcvanberlo
ID: 487022947
https://www.uva.nl/en/profile/b/e/z.m.c.vanberlo/z.m.c.van-berlo.html 08-02-2012 22:40:09
67 Tweet
166 Followers
264 Following

Do #smartphone attachment and #brand familiarity play a role in adolescents' ability to process #mobile #advertising? We (Eva van Reijmersdal, Esther Rozendaal) found evidence they do and published our findings in JCB. #openaccess available here: doi.org/10.1002/cb.1822
