Flashback! Former baijiu bar En Vein in Beijing, in the former Oriental Lounge baijiu bar space. Listed several dozen baijiu & 21 baijiu cocktails, with the 'Long Island' riff among the better takes. More: beijingboyce.com/2015/07/31/sec… World Baijiu Day #worldbaijiuday #世界白酒

5.42 million cups, USD14 million / RMB100 million in sales. The reported results of the Moutai andLuckin Coffee promo. For lots more ways baijiu has been used in cocktails, coffees, ice creams and more since 2015. check out worldbaijiuday.com. #worldbaijiuday

Caffeine buzz! Why did Luckin's Moutai latte crush China social media compared to the baijiu coffees that came before? Maybe Moutai's status, Luckin's footprint, the price (cheap indulgence) and all the debates the promo raised. More: grapewallofchina.com/2023/09/05/caf… #worldbaijiuday

Moutai chocolates, coffee and ice cream by World Baijiu Day partners since 2015... #worldbaijiday worldbaijiuday.com

The Mooncakes Cometh! (Who knew the alien invasion would start this way?) Wishing all my friends a most excellent Mid-Autumn Festival! (Saw this video being passed around online.) #MidAutumnFestival #MoonFestival #Beijing #worldbaijiuday #世界白酒节

Happy Mid-Autumn Festival! Eight days of eating, drinking and carousing is on in China. Featuring giant mooncakes on the move. (Or maybe this is how the alien invasion starts!) Wishing all my friends an excellent holiday！ #worldbaijiuday #世界白酒节

Throwback Thursday: Baijiu Edition! One photo from each of the first nine World Baijiu Days. 2015 Beijing 2016 Melbourne 2017 Marseilles 2018 Los Angeles 2019 Minsk 2020 Christchurch 2021 Stockholm 2022 Buenos Aires 2023 Shanghai 2024 On August 9 #worldbaijiuday #世界白酒节

Compass Bar in Shenzhen took excellent cocktail pics. All baijiu-inspired, from riffs on classics like Negronis & Whiskey Sours to house creation Mashing Those Bills, with 30-year-old Moutai, grapefruit, cinnamon & more--元1889 / $275. worldbaijiuday.com/2024/07/28/fla… #worldbaijiuday

World Baijiu Day in Beijing! Four original cocktails at USD7 each. World Baijiu Day

Baijiu + Gelato = Baijiulato! Since 2018, Stikki Nikki Gelato & Lu Spirits in Stockholm have featured baijiulato for World Baijiu Day. Lychee, yuzu & Luzhou Laojiao. Coconut & Shuijingfang. Brown butter, orange & Red Star. And more. worldbaijiuday.com/wbd-2024 #worldbaijiuday

(Press Release) Global Ganbei: Tenth World Baijiu Day Set for August 9 Dozens of Cities to Feature Baijiu Cocktails, Ice Creams, Food Pairings and More For full details, see attached press release or this link: worldbaijiuday.com/2024/08/02/pre… #worldbaijuday

First cocktail of World Baijiu Day 10! Passoa Spritz. Just after midnight at Burge's in Beijing. See this list of places planet-wide for cocktails, gelatos, coffees et al on August 9, World Baijiu Day: worldbaijiuday.com/wbd-2024/ Also: instagram.com/worldbaijiuday/ #worldbaijiuday

Celebrating three months until World Baijiu Day 11! At baijiu-centric bar Sanyou in Shenzhen with co-owner Bastien Ciocca on May 9. Lots of tasty baijiu cocktails there and at sibling Sanyou in Guangzhou. #worldbaijiuday #baijiucocktails #世界白酒节

Icewine and baijiu!? Intriguing experiment by Pabala winery in Yunnan. The savory umami character of the sauce-aroma baijiu paired well with the icewine's fruity and sweet intensity. Tasted at Wine to Asia in Shenzhen. Hope Pabala makes more! #worldbaijiuday #世界白酒节

From Beijing apartment to 70-plus cities worldwide. I began World Baijiu Day in 2015 so more people in more places could try baijiu in more ways. Cocktails, infusions, gelatos, flights and more. Luckily, many fellow enthusiasts helped the mission! #worldbaijiuday #世界白酒节

World Baijiu Day 11 is coming soon! Get updates here and at the official IG page: instagram.com/worldbaijiuday/ If you have a bar or restaurant with baijiu / baijiu cocktails, let me know and we can promote it as a place to get into the spirit! #worldbaijiuday #世界白酒节

Convenience store cocktails in Beijing. Pineapple / mango juice over crushed ice with a Moutai float. Fast, easy and refreshing drink-on-the-go created at 7-ELEVEn Beijing. World Baijiu Day is August 9. #worldbaijiuday #世界白酒节 Moutai Global

Me looking scruffy in South China Morning Post. There is a video version, too: youtube.com/watch?v=qbQ1PR… Also, I've done a slew of World Baijiu Day city updates on Instagram: instagram.com/worldbaijiuday. It's this Saturday. #worldbaijiuday

"Baijiu Dreams Big Beyond China" by me. Baijiu rules at home with 元800b in revenue / 70%+ of the market. But overseas? We see heavy investment but just how much baijiu goes abroad? Some answers: wine-searcher.com/m/2025/08/baij… Fun fact: China is top exporter *and* importer of baijiu.

August 9 is here and World Baijiu Day 11 is live. Boston, Bristol, Hobart, Hamburg, Stockholm, Shenzhen, London, Los Angeles & more. A working list of venues: worldbaijiuday.com/2025-venues Why August 9? August 9 = 8/9 = ba/jiu 八九 = baijiu 白酒. Updates: instagram.com/worldbaijiuday.