Biggest lesson I’ve learned? Nothing worthwhile happens quickly. Building something meaningful takes years—maybe a decade. So if you’re sweating the next 90 days… Zoom out. Way out.

If customers don’t care about your most important feature… › They’re not going to care about anything built on top of it › They’re not going to suddenly change their mind › And you’re not going to pivot your way out of it Listen sooner. Ship smarter.

Start with the smallest market possible. › Focus only on early adopters › Pour in your time, energy, and obsession › Make it work there—first If it works, go bigger. If it doesn’t, at least you didn’t waste a year chasing ghosts.

Ideas are seeds. Not finished products. I’ve started 9 companies. Every single one started with a “great” idea. None of them ended up building that idea. We evolved them into something real.

What’s a “boring” business idea that prints money? › Solves a real, consistent problem › Costs very little to run › Doesn’t need hype to grow Sexy is overrated. Cash flow isn’t.

I write landing pages. I answer support emails. I chase ghost $10 credit card charges. Not because I don’t have a team. But because I never want to be removed from what actually makes us money.

My #1 goal is Freedom. Not “never work again” freedom— But the kind where I wake up and say: “I’m working exactly how I want to today.” That’s the real luxury. That’s the mission.

Fall in love with a problem, not an idea. › The problem sticks around › The idea changes a thousand times › The product will evolve whether you want it to or not Anchor yourself to what’s real.

If I could restart my startup? I’d spend way less time hunting for “the perfect plan.” And way more time just firing bullets early To figure out what hits.

“Big markets” Investors care. They drool over TAM slides and hockey-stick charts. But the Founder? If you're making real money, for yourself—not chasing VC validation—you don’t need to care. Profit > Pitch decks. Revenue > Retweets. We’re not here to impress. We’re here to

Starting older isn’t the problem. It’s the weight we carry. Kids. Mortgages. Sick parents. A health scare you can’t brush off anymore. The startup dream doesn’t fade— the risks just get louder. And still… we build. Because we can’t not.

Everyone has opinions. Investors. Advisors. That one loud friend from college. But only one person signs the lease. Carries the burn. Misses sleep to keep the lights on. Only the Founder goes down with the ship. Remember that when everyone wants to drive.

Transparency isn’t optional. If your team is showing up, building your dream, they’ve earned the truth. Same way they’ve earned their paycheck. We can’t ask for loyalty and sacrifice, then hand them silence when it counts. They’re not just employees. They’re in it with us.

With Startups, there’s no finish line. No perfect moment. No magical “we made it” milestone. Exit? Cool. But it won’t fix your sleep or fill the void. We have to find meaning in the messy middle. Because the journey is the job.

Build for customers. Not for pitch decks. Not for VC group chats. Customers keep you alive. Investors keep asking for updates. You want leverage? Revenue talks louder than a warm intro.

The overnight success story? Yeah. That’s fiction. Behind every headline is a Founder grinding in silence for years. Rejections. Bugs. Self-doubt. The stuff no one posts about. The myth sells. But the truth builds.

Smart doesn’t mean loud. The smartest Founder? The one asking brutal questions. The ones no one wants to face. Will this scale? Would I buy this? Am I lying to myself? Hard questions build real companies.

Chasing amorphous goals? That’s like running a marathon with no finish line… in flip-flops… during a sandstorm. * No clear direction * No way to measure progress * Zero chance of feeling “done” We don’t need more hustle. We need clarity. Name the goal. Define the win. Then

Success usually came from one big bet Most Founders don’t win by doing everything right. One insight. One market. One wild idea no one else saw. • They nailed ONE thing. • One Market • One Product Feature that mattered Find your one thing. Then go all in.

Want to spot A-players fast? Ask this: “What can we learn from you?” • It shifts the power dynamic • Shows you value their experience • Reveals how they think beyond the job description • Filters for confidence, not just competence We're not just filling seats. We're