Whole Whale (@wholewhale) 's Twitter Profile
Whole Whale

@wholewhale

A digital agency that leverages data and tech to increase the impact of nonprofits. We're building a data culture one tweet at a time. #nptech

ID: 70509285

linkhttp://wholewhale.com calendar_today31-08-2009 21:44:08

7,7K Tweet

4,4K Followers

2,2K Following

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82% of nonprofits use AI. Only 10% have rules about accuracy, privacy, or transparency. 😬 Let’s fix that. 📖 wholewhale.com/tips/top-nonpr… 👋 Want help crafting yours? DM us or reply to start the convo. #AI #NonprofitTech #EthicalAI

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💥 We optimized a nonprofit's Google Ad Grant → 38% more volunteer applications in 30 days. Want similar results? 👉 wholewhale.com/tips/google-ad… 💬 Curious how we can help your org do the same? Drop us a reply or DM! #AdGrants #SEM #Nonprofits

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🌐 Your AI Brand Footprint = how often your brand appears in AI answers (ChatGPT, Anthropic, etc.). This is the next layer of visibility—beyond SEO + analytics. Early movers win. 📺 Video: youtube.com/watch?v=fBAdWQ… 📖 Article: wholewhale.com/tips/measuring… #AI #Marketing #SEO

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Brave Search launches AI Grounding API to cut hallucinations & boost accuracy. Developers can now connect AI systems directly to Brave’s index. 🔗 bit.ly/4oHxqTL #AI #SearchTech

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AI Overviews are cutting clicks in half. 📉 CTR: 15% → 8% 🚪 26% bounce early Google calls the data “flawed.” For nonprofits, visibility in AI answers is no longer optional. 👉 wholewhale.com/tips/googles-g… #AI #SEO

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🚀 Google Ads Performance Max just got smarter: - Negative keyword lists - Expanded search themes - Device + demo controls - AI-powered creative recs More precision = stronger campaigns. 🔗 searchenginejournal.com/google-expands… #GoogleAds #DigitalMarketing

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🚨 Cloudflare blocks Perplexity from crawling websites. What does this mean for AI visibility + SEO? Big implications for brand discoverability in AI search. 🔗 searchenginejournal.com/cloudflare-del…

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🚀 New guide: Performance Max for Nonprofits ✅ How to set up ✅ How to optimize ✅ How to run with purpose 👉 wholewhale.com/tips/performan… #GoogleAds #Nonprofits

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We’re bringing the nonprofit voice to #AIWeekNY! 📅 Oct 8 | 8:30–11AM 📍 Midtown Building AI Capacity Across Nonprofits—hear leaders using AI responsibly 👥 + enjoy a networking breakfast ☕🥐. RSVP: [luma.com/0on8i6mr] Co-hosted w/ @Resilia

We’re bringing the nonprofit voice to #AIWeekNY!

📅 Oct 8 | 8:30–11AM 📍 Midtown

Building AI Capacity Across Nonprofits—hear leaders using AI responsibly 👥 + enjoy a networking breakfast ☕🥐. 

RSVP: [luma.com/0on8i6mr] 
Co-hosted w/ @Resilia
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🚨 Last call! RSVP for tomorrow’s nonprofit AI event at #AIWeekNY! 📅 Oct 8 | 8:30–11AM 📍 Midtown Hear nonprofit leaders share practical AI strategies 👥 + enjoy breakfast & networking ☕🥐 Space is almost full — RSVP: [luma.com/0on8i6mr] Co-hosted w/ @Resilia

🚨 Last call! RSVP for tomorrow’s nonprofit AI event at #AIWeekNY!

📅 Oct 8 | 8:30–11AM 📍 Midtown
Hear nonprofit leaders share practical AI strategies 👥 + enjoy breakfast & networking ☕🥐

Space is almost full — RSVP: [luma.com/0on8i6mr] 

Co-hosted w/ @Resilia
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What does AI “see” when it scans your nonprofit? 🤖 This week on Tony Martignetti, George Weiner unpacks the concept of AI Brand Footprint & gives tactical tips to boost your visibility in the age of LLMs. 🔗 Listen here → bit.ly/4ocjsbl

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🚨 1 week away: Learn how to measure your nonprofit's AI Brand Footprint Our Oct 28 webinar covers: → What AI visibility means for your org → How to track it with GA4 → Actionable frameworks Register: bit.ly/4hmDptD

🚨 1 week away: Learn how to measure your nonprofit's AI Brand Footprint

Our Oct 28 webinar covers: 
→ What AI visibility means for your org 
→ How to track it with GA4 
→ Actionable frameworks

Register: bit.ly/4hmDptD
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⏰ WEBINAR TOMORROW: Measuring Your AI Brand Footprint Is your nonprofit visible to ChatGPT & other AI tools? Find out. Final chance to register for Oct 28 session: → 650+ AI responses analyzed → Practical GA4 frameworks → Recording Sign up: bit.ly/4hmDptD

⏰ WEBINAR TOMORROW: Measuring Your AI Brand Footprint

Is your nonprofit visible to ChatGPT & other AI tools? Find out.

Final chance to register for Oct 28 session: 
→ 650+ AI responses analyzed 
→ Practical GA4 frameworks 
→ Recording

Sign up: bit.ly/4hmDptD
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Don't be a passenger on the AI bus, get in the driver's seat! Nonprofits need to guide ethical AI adoption and shape tech that serves our missions.

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Adaptability is the key to success for nonprofits. The orgs that used pandemic funding to upgrade systems, not inflate payrolls, came out stronger.

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🕹️ Year-end fundraising = Flappy Bird chaos! Flap wildly to snag cash bags, dodge obstacles, and avoid those brutal cuts. Twist: We made it a mini-game to flip content strategy. Play here: bit.ly/47EMGcj

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Nonprofits often operate in survival mode, chasing grants, donors, and navigating nonstop change. Our Flappy Bird-inspired mini-game underscores why interactive content is essential to driving deeper engagement in a competitive landscape. Play here: bit.ly/47EMGcj

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Organizational estate planning = legacy insurance for your mission. Plan for continuity, not crisis — through partnerships that preserve your impact.

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“Are we still relevant?” The best nonprofits ask this regularly — and act on the answer. Relevance isn’t failure. It’s a signal to evolve.