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The best KOL briefs don’t spoon-feed lines - they set non-negotiables If you need to write the whole script, congrats: you hired a mouthpiece, not a creator. Real KOLs don’t need direction. They need context. They need ammo. They need the one thing their audience gives a damn

You DM'd 40 KOLs, and none replied? That’s not bad luck. That’s bad bait.

“Our presale isn’t like the others - it’s the next $PUMP” the phrase you’d gladly hear forever.

The best KOL work feels like gossip, not advertising

You can build something game-changing - but if no one knows it exists, it doesn’t matter. Web3 is full of silent builders. Great products collecting dust because no one bothered to talk about them If you’re not sharing what you’ve built, you’re invisible. Marketing isn’t hype.

KOL marketing is like planting broccoli 🥦: pick the right patch, water with good content, and harvest the trust you’ve grown

KOL marketing still works. It’s just mostly done wrong. The mistake? Projects chase follower counts like it means anything 500K followers looks good on paper - until you realize most are bots or giveaway parasites Hype merchants can pump a chart. They can’t sell a real

All my homies died again

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Choose wisely 👇

KOL marketing isn’t a megaphone. It’s a scalpel.

The best KOL collab I ever ran didn’t feel like marketing It felt like the KOL defending a choice they’d already made That’s when people listen.

KOL marketing still king But here’s the L: Projects think big followers = good KOL. Nah Most are giveaway farmers. Or “what ticker today” parrots. Zero selling power You need KOLs with trust. Not just vanity metrics. Right ones? They move markets.

Working with KOLs taught me this: audiences don’t trust the KOL, they trust the relationship they’ve built over years You’re just borrowing that intimacy for a second. Treat it gently.

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Most real KOL marketing triggers aren’t about hyping people up Emotions spike, then crash - the buzz fades before it turns into action What really moves people are identity cues. When the message feels like something they already believe, it sneaks past all defenses. They

Name the most underrated creator on CT 👇

The gap between what people say they are in this space vs what they actually do is massive - and it's wrecking credibility The funniest part? Half of CT flexes shiny titles in their bios to look important "KOL. Thought Leader. Visionary." Bro, you just repost memes and recycle