Word of mouth is the primary factor behind 20-50% of all purchasing decisions That’s a $.6-1.6 trillion dollar market If you can master word-of-mouth marketing, your business will thrive I just finished reading Contagious by Jonah Berger, here’s what I learnt

Every brand thinks they have a referral program. Few realize they’re rewarding bots, coupon injectors like Honey, and influencers who didn’t refer. We don’t need better software. We need verified humans. That's why we are building #6degrees