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Elsie Oliver: 5 reasons every #PR team needs a social listening plan in 2025 | ow.ly/o3OT50WaK2q @agilityprs It enables public relations teams to identify problems early, take action before they become serious, and steer the narrative rather than follow it.

MT Jennifer Radke, SMS: Meta Launches Opportunity Score to All Advertisers buff.ly/9taW61H by Andrew Hutchinson "Meta’s Opportunity Score provides a 0-100 point summary as to how well your campaign is set up to maximize performance."

Guide to PR Reporting | ow.ly/wP4g50WbA5r Muck Rack "Focus on the metrics that matter most. KPIs should align with your industry, campaign goals, and stated organizational mission." #prmeasurement #prmetrics

#WebsiteDesign for #SmallBusiness: Must-Read Guide for Every Business Owner | ow.ly/Chxp50WbBmx by Socialectric "Keep in mind that customers are truly aware of online scams. So your website will represent your brand to tell the world that you are legit and trustworthy."

Nicole Schuman: How to #Measure Brand Reputation in the Age of AI Search | ow.ly/qbKv50WbAH8 @prnews "The first thing is accuracy. Accuracy means does the AI answer engine do the responses about our brand reflect our brand truth?"

.6 DIMENSIONS Business Growth Agency: 6 Effective #WebsiteDesign To Help Businesses Grow | ow.ly/isNs50WbBcs "No. 6. Creates a Consistent Brand Style. To achieve this, your website should have consistent colors, fonts, and layouts throughout your website."

#MeasuringPR Success: #Metrics to Track ~ Sean Caulfield | ow.ly/6QHc50WbBVs EDGE Creative "Measuring PR success refers to understanding whether those efforts are adding value to your business and helping to bring you closer to your goals and objectives."

#MeasuringPR Success and #ROI with Data‑Driven #Metrics | ow.ly/uTML50WbAmK Reconnect PR "By combining quantitative data with qualitative insights, you can show stakeholders exactly how PR activities contribute to business goals."

Anna Karapetyan: The Unwritten Rules of Content Creation: What Smart Marketers Know (But Rarely Say Out Loud) | ow.ly/jk9Q50WceRY Marketing Insider Group "A/B testing: Test various iterations of content on a regular basis, including headlines, calls to action, and images."

Content strategy red flags: What B2B marketing teams get wrong and how to course-correct ~ Devin Reed | ow.ly/wx7n50WchZF @hubspot "What is enough? A unique spin. A point of view. What’s your take on this trend? What’s the connection you see that others don’t?"

15 Killer Questions to Spark Your Content Creation | ow.ly/Ox2v50WchF6 Social Media Today "Create content your readers will want to talk about and share." Keep in mind the fact that your content needs to attract and engage your readers.

MT Forbes Agency Council: You don’t need an expensive toolbox to dominate SEO. With a lean set of powerful tools, you can boost your website’s rankings, save time and avoid costly subscriptions. Read more: hubs.li/Q03sFYZ20 Written by Jason Hennessey of Hennessey Digital

#ContentCreation: 4 Steps to Engage Your Audience | ow.ly/JIy750WcihB ProfileTree - Web Design and Digital Marketing "As the world continues to go mobile and everything on the go, and more and more of our daily activities rely on a handheld device, websites must be responsive to screens of all sizes."

Digital adapters: How Gen X uses social media and why it matters to marketers by Raegan Hedley | ow.ly/N6uX50WchMf @sproutsocial "... Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

MT Barry Schwartz: Google Local Service Ads testing "Background checked" labels ow.ly/R6um50WcRNW via Shameem Adhikarath and cc Anthony Higman

4 steps to tackle the risk of deepfake technology ~ Catherine Schwartz | ow.ly/JqNN50WcWxu @agilityprs "While deepfakes pose a unique and growing threat, PR teams can take proactive steps to strengthen their crisis communication plans."

#Marketing Hacks for the AI Era: Tips, Tricks, and Prompts for Smarter Digital Marketing | ow.ly/bvh250WcVx1 by Jennifer Harmon at Convince & Convert "Most teams aren’t short on ideas. They just need a faster way to figure out which ones are worth pursuing."

Joe Green: Will you snog, marry, or avoid AI? | ow.ly/woPf50WcWfu Marketing Tech "The choices for content creators are block, adapt, sue, or partner. For smaller businesses looking to make an impression in the digital environment, the only real choice is to adapt."

Amazon CEO clearly states AI is coming for jobs; Google exec tells workers buyouts are ’supportive exit path’ | ow.ly/8v1G50WcWWc by Sean Devlin via Ragan.com

.DK New Media: Why Your "Collaborative Culture" Is Killing Productivity — And How To Fix It | ow.ly/6NUY50WcUWY Martech Zone "Employees are more likely to embrace collaboration when it is reinforced by the company’s mission, values, and culture."