It's here. 🫡 I've finished weeks of research into the latest startup revenues and trending business ideas. I put my all into these and just want to share a ton of insights (free). No ads. No opt-in. Just the biggest updates from the past month. Link below or Gaps .com 🤝

Five years running the Detailed SEO Extension and we just got our first 1-star review.* Worst part is I'm 99% sure it's just a caching issue on their set-up, rather than anything our side. Offered my email so will see if they reply *I think we had another but it was reverted

Later this week I'm sharing a new (mini) report for Detailed on the current State of SEO. It's not something I expect to get much traction as it's not overly positive, but I've wanted to write it for quite a while. I also wanted to give a heads up that there will be no Gaps

Finance content goliath Nerdwallet just posted Q1 2025 revenues of $209 million, up 29% year over year. This is in spite of monthly unique users being down 29% year over year. CEO Tim Chen made some interesting comments on AI & SEO, pictured. Highlights include: - They saw

I just listened live to Semrush's latest earnings call, where they revealed AI products now generate over $4M in ARR. CEO Bill Wagner appeared bullish on AI increasing the size of their opportunity, rather than competing with their SEO products. Financial highlights include: -

Ziff Davis CEO Vivek Shah just said "a little over 20% of the top queries that generate our traffic now generate an AI Overview". That's up from around 12% in the prior quarter. Here are some of their Q1 2025 highlights: - Around 40% of their traffic comes from search 🔍 -

VerticalScope, behind 1,200+ online communities, just confirmed Google updates have negatively impacted their business. Some highlights from their Q1 '25 earnings update: - Revenue decreased 8% to $13.6M 🔻 - Increased consulting costs for "AI initiatives and SEO optimizations"

NEW: I've just published a report on The State of SEO in 2025. It's different to anything I've shared before, with new data on what I'm seeing. I've covered every detail I can think of, with help from lots of great resources. Link in the first reply. No opt-in required 🤝

This morning I chatted* with my marketing hero, Seth Godin. I took 1,000 of his blog posts, made them "LLM-friendly", then asked a lot of questions. It cost me nothing (besides time), so here's the step-by-step if you want to do the same. 1. You'll need a source of data. CSV

Finally broke Google with a search query.

I track the rankings and revenue of 700+ startups. According to Similarweb data, these are some of the brands which grew website traffic the most last month. I'm slightly obsessed with the accessibility space lately (e.g. UserWay) as there is just so much overlap with the

A bit surreal to see Detailed mentioned on Linus Tech Tips. One of the only YouTube channels I watch whenever I have free time. (Mat Armstrong and Outdoor Boys get the other spots).