Have you ever been told “You’re just not a cultural fit.”?   As someone who immigrated to Canada with a name like mine, fitting in isn’t as easy as going out for team drinks. That line represents the constant rejection, discrimination, gaslighting, and cu…lnkd.in/dTVQ5nZz

When someone else does it, its invasion of privacy, when Apple does it, it's "personalization". #privacy #personalization #Apple lnkd.in/gW96yWT3

Stoked to announce that Wunderman Thompson 🇨🇦 is shortlisted for Strategy's "Digital Agency of the Year". Thanks to our clients The Royal Canadian Legion HSBC Institute for Canadian Citizenship / Institut pour la citoyenneté canadienne (ICC) and to all…lnkd.in/gCRZiFPV

Wunderman Thompson Canada is nominated for 2 X The Webby Awards. One for Mazda Canada Inc and one for True Patriot Love Foundation. I’m especially proud of the Mazda.ca redesign that has delivered amazing business results and now this honou…lnkd.in/gs6RRatB

Having a growth mindset is the key to being relevant. In my quest to learn in 2014, I collected definitions of “insight” from the marketing industry. This is a summary of that. The full list is here: linkedin.com/posts/umarghum… #MarketingStrategy #agency

This is the reason why TD Commerce is not going to work and why Shopify’s CEO tobi lutke is laughing. Read my post on LinkedIn: linkedin.com/posts/umarghum…

The brands winning today aren’t just speaking; they’re creating worlds people want to be part of. I’ll explore how AI, culture, and tech are reshaping brand engagement Ether Register here: intoether.co/engage/

Just published my latest Medium Playing to Win/Practitioner Insight piece on why to stop working for an incompetent strategist rogermartin.medium.com/stop-working-f… #Strategy Enjoy!