Our new newsletter issue covers courtcore, corecore, and Gen Z's obsession with eras and cores. Here to deconstruct and analyze 💙🫡 thedigitalnative.substack.com/p/courtcore-an…

wanna contribute to building an innovative and unique jewellery brand and maybe win $100 in the process? (all you need is 5 minutes!) here’s a gen z market research opportunity for you 👇 forms.gle/WgtgGV5QEFLWV4…

our favorite day….. making met gala memes for all our clients

the fact that looking at pic carousels is boring on instagram but it’s the best thing ever on tiktok just because there’s good background music while you scroll

today is a big day because it’s 3 YEARS since I started The Z Link!! 🎂🫶💙✨ launching a gen z company when I was 20 was the best decision ever - it started slow but grew to a team of 20+ gen z marketers around the world. 🤍👇

hey you 🫵 here’s how we can help! • social media management, strategy, content etc - for brands that target young consumers • helping you understand Gen Z trends and internet culture on thedigitalnative.substack.com • being your one stop shop for all-things social media 🌎🫡

What gives Gen Z the ick on social? For this week's newsletter I spoke with @marauders, Founder + CEO of The Z Link, about why brands have trouble marketing to Gen Z, “millennial” marketing tactics that don’t work, and brands that are doing a good job. Here are a few learnings:

let’s talk peloton rebrand 👀 an attempt to resonate more with Gen Z consumers and stand out from other fitness brands? they’re letting go of their previously more serious-looking branding (similar to equinox and other “high-end” workout brands) and embracing a more playful,

sorry but all the coolest companies agree this is the best color rn……

our latest newsletter issue covers a CRUCIAL gen z topic… food micro-trends as aesthetics. bon appetit 🫡 thedigitalnative.substack.com/p/whats-a-toma…

Exciting news! @marauders, Founder & CEO of The Z Link will be sharing her expertise at #BerlinYouthSummit. Discover how her agency is revolutionizing Gen Z marketing through authentic community-driven strategies. Register now: bit.ly/DCNBerlinYouth…

on our radar this week on social media: 🥲 Influencers outrank journalists as news sources on TikTok and Instagram… 🤝 Instagram launches group profiles to become more social and community-driven 👁️ The hashtag #canonevent now has over 150 million views on TikTok

the heart when you like an instagram post now:

long distance no commitment casual stealth idea stage girlfriend

[flight attendant on PA system]: the pilot is asking if we have any b2b saas founders on board?

that’s social media strategy

me ignoring the tiktok ban 🧖🏻‍♀️✨😌😙

it’s ok brands we give you permission to stop using the word brat ANYWHERE in your marketing

As Tanmay Bhat said, the next level of brand marketing will come from people who’ve made viral content 20 times a day, every day. Just hire a 16 y/o with 450k followers on his insta meme page, someone who catches trends early, knows the audience better, and see him help you go