In a recent Gartner survey on Generative AI, marketing leaders noted: Barriers: • Skills gaps • Integration with existing technology • Unforeseen security threats Benefits: • Speed to Market • Improved Productivity • Improved ROI How about you? #marketingtech

Key accounts = key growth. Smart selling organizations are adapting the sales experience, with a targeted support team specifically for strategic accounts. What's your plan to grow strategic accounts? catchmoby.com

AI is killing real content. Successful content marketing strategy is built on content creation, content distribution, and content optimization. Can we please stop, for now, with the copy and paste of garbage content? postly.app/3Du4

Who is your best buyer? What archetype does your brand represent? Is your brand a hero, a sage, a magician, or something else? There's a process for creating a brand message that resonates. Knowing your archetype is part of that process. postly.app/3E1P

Words matter. Words that create emotions matter more, especially when it comes to content marketing. Create content that is valuable, relevant, and consistent to engage your target audience. Thanks to the Content Marketing Institute for this survey. postly.app/3EK3

To TikTok? Or not? Security issues, invasive data collection, and very addictive. But, TikTok is the fastest growing social media channel. So, do you use TikTok? As a viewer? For B2B marketing? Tell me your TikTok story. #TikTok #socialmedia #socialmediamarketing

Toyota or Kia? Nike or New Balance? What is brand equity? Brand Equity = Brand Recognition + Brand Reputation + Customer Value Strong brand equity attracts and retains customers, allows for premium pricing, and drives revenue. postly.app/3EXn #brandequity

Brand Marketing or Performance Marketing? Both. It's not an "Either, Or". It's a "Yes, And". Understanding the Foundations of Marketing will help you reach your business goals. Always happy to start the conversation with you. #brand #performancemarketing #brandawareness

Big League Chew or Bubble Yum!?? Today is the birthday of chewing gum! Ingenious invention. #bubblegum

This is a game changer. Connected to the web has its positives and negatives. Beware of bias in the response. Fact check and make sure you document statistics. But, this is a huge jump in support, assistance, and productivity. buff.ly/3EXYska

The difference between Marketing and Sales: "Marketing wants 'Mr. Right' but Sales but wants 'Mr. Right Now'." — Unknown #marketing #sales

Do you have one? What's your brand message? Can everyone in your organization repeat and share it? If not, you have some work to do. Creating a clear, consistent, and compelling brand message builds brand awareness, differentiation, and a trusted promise for audiences.

Is an AI takeover inevitable? Use AI as a tool, and not as a master with Deep Thinking. Remember, people make decisions based on emotion and support their decisions with data. Human creativity and connection comes from focused and intentional deep thinking. Make time to think.

Emotional connection wins. Worried about AI taking your job? Emotional connection wins. Want to win more business? People buy from people, so... Emotional connection wins. It's time to get real. Be a person. Be authentic. Be approachable. Emotional connection wins.

Excited to be back at #IUMS Student meetings this morning. A panel discussion on using AI in Media careers this afternoon. Co-presenting the Distinguished Alumni Awards this evening. Leading the Media School Alumni Board meeting tomorrow morning. Go #IU!

What are you doing to become a better marketing leader? I help marketers move from tactical to strategic. How can I help you? #MarketingStrategy #CareerGrowth

What are you sharing with your target audience today? #contentmarketing #thoughtleadership #brandawareness #targetaudience #marketing #branding #brandpromise #brandvalue

Strategic AI Governance: How Leading Companies Drive Business Growth AI is transforming every industry, but only organizations with bold leadership and robust governance are reaping the full rewards. In this article, discover how top CEOs and enterprise leaders are driving

Strategic AI Governance: How Leading Companies Drive Business Growth AI is transforming every industry, but only organizations with bold leadership and robust governance are reaping the full rewards. In this article, discover how top CEOs and enterprise leaders are driving