“I should totally sell tractors”— Erika McInerney (Mac&Ernie) 🚜 #StateOfSocial22

Highly recommend #ClarksonsFarm Diddly Squat Farming,LLC for anyone now interested in tractors after Erika McInerney (Mac&Ernie)’s preso 🚜#StateOfSocial22

Absolutely loving this talk from Erika McInerney (Mac&Ernie) about batching content: “It’s not what I want to tell them, it’s what ~they~ want to hear.” #StateOfSocial22

“All social media platforms are, at their heart, search engines” — Erika McInerney (Mac&Ernie) 🚂 #StateOfSocial22

“If you’re going to use scheduling tools, you need to schedule time for engagement too” — Erika McInerney (Mac&Ernie) #StateOfSocial22

“Boosting content is a Meta cash cow” 🐄 Ain’t that the truth! Erika McInerney (Mac&Ernie) #StateOfSocial22

“I liken hashtags to underwear - you should wear them, but nobody needs to see them. You should mix them up and they should be relevant.” 👙 Erika McInerney (Mac&Ernie) #StateOfSocial22

PACKED room for @kyra_n_goodman’s final talk on the day, How To Get Reely Good At Short-Form Video 🎥 We all know that TikTok is the future!! #StateOfSocial22

I was waiting for Duolingo to pop up 😂 @kyra_n_goodman #StateOfSocial22

Not all TikToks are about dance challenges 🕺 @kyra_n_goodman #StateOfSocial22

Brains trust! Anyone know what’s going on here?? 😂 #StateOfSocial22

And that’s a wrap on State of Social! Incredible event ✨ #StateOfSocial22

For my State of Social people… and Chantel McConachie #StateOfSocial22

Watching my first ever games of #AFLW and I gotta say, it’s so nice seeing such a variety of women’s body types on my screen. Ps. C’mon Swannies Sydney Swans AFLW

I didn’t think it was possible to not like Sweet Disposition, but, here we are 😬 #AFLGF

This whole halftime show should’ve just been G FLIP on their own #AFLGF

My boyfriend saving a cat from flood waters near Bonita Beach. #HurricaneIan #Naples #Bonita #FortMyers

this is what happens when you don’t recycle your pizza boxes