Toni Hopponen (@tonihopponen) 's Twitter Profile
Toni Hopponen

@tonihopponen

SaaS marketer and serial entrepreneur. Previously CEO and Founder at Flockler (exit -23), and now building the next one, @LandingRabbit

ID: 56690354

calendar_today14-07-2009 13:16:36

4,4K Tweet

1,1K Followers

1,1K Following

Toni Hopponen (@tonihopponen) 's Twitter Profile Photo

It’s easy to find a painful problem to solve and build a SaaS. But it’s NOT easy: 🤔 Find out why the problem hasn’t been solved. 🔨 Build a high-quality product. No AI will solve those two points for you. At least not yet.

Toni Hopponen (@tonihopponen) 's Twitter Profile Photo

When creating a SaaS and you are pre-product, you can choose two out of three: speed, quality, and complexity. Which one do you pick? I pick speed and quality. I would rather reduce the minimum lovable product’s features than deliver anything where the quality is different

Toni Hopponen (@tonihopponen) 's Twitter Profile Photo

I posted this SaaS landing page example on LinkedIn earlier this week, and Enzo Avigo asked me how to choose the perfect structure. I don’t know the right answer. But three things that matter 1⃣ Page type For example, a solution page is different from an industry-focused page or

I posted this SaaS landing page example on LinkedIn earlier this week, and <a href="/0zne/">Enzo Avigo</a> asked me how to choose the perfect structure.

I don’t know the right answer.

But three things that matter

1⃣ Page type

For example, a solution page is different from an industry-focused page or
Toni Hopponen (@tonihopponen) 's Twitter Profile Photo

"I would probably buy it now if it was available, tbh" For a bootstrapped SaaS team at a pre-product stage, demo video feedback like this adds fuel to the fire. Magic trick? Discuss with your prospects every day.

Toni Hopponen (@tonihopponen) 's Twitter Profile Photo

“Listen to your customers” is a great advice. But, building a successful product consists of thousands of decisions made by multi-talented teams. Data should influence. Your vision (and key differentiator) should make the final decision.

Toni Hopponen (@tonihopponen) 's Twitter Profile Photo

When building a SaaS, you sometimes hope there’s a time travel machine. When you hear people say, “I’d love to buy this; when is it ready?”, you hope it would be easy. Just a prompt away with Replit, v0, etc. But it’s not.  And you have no idea if they actually buy before

Toni Hopponen (@tonihopponen) 's Twitter Profile Photo

“I watched it twice!” “This was fun to watch!” Not celebrating yet, no ready product to sell. But it surely motivates our team massively when we hear those words from prospects who don’t know us and who viewed a 10-minute demo video. Who watches 10-minute product demos? And

LandingRabbit (@landingrabbit) 's Twitter Profile Photo

HoppyCopy helps you write emails that deliver results. And we bet their hero delivers results, too. 1️⃣ It’s super clear what you get 2️⃣ It’s credible 3️⃣ It speaks directly to you 4️⃣ It uses a category label for SEO and Google Ads 5️⃣ It shows social proof

HoppyCopy helps you write emails that deliver results. And we bet their hero delivers results, too.

1️⃣ It’s super clear what you get

2️⃣ It’s credible

3️⃣ It speaks directly to you

4️⃣ It uses a category label for SEO and Google Ads

5️⃣ It shows social proof
Toni Hopponen (@tonihopponen) 's Twitter Profile Photo

If you focus on a niche in your freelance service marketing and bring generalist skills to the project, nothing can stop you. (I was reminded by someone who was marketing their all-inclusive services to me today)

Toni Hopponen (@tonihopponen) 's Twitter Profile Photo

My favourite marketing thing in 2024 was this surprise in the B2C world: Gen Z left grandpas without Guinness when "Kardashians" started advertising it on social

My favourite marketing thing in 2024 was this surprise in the B2C world: Gen Z left grandpas without Guinness when "Kardashians" started advertising it on social
Ilkka Paananen (@ipaananen) 's Twitter Profile Photo

Proud and excited to be part of #ProjectEurope! Never has this initiative been more needed. We need to change the narrative. Massive companies can and will be built in Europe! Let’s do this! 🔥🔥🔥

Toni Hopponen (@tonihopponen) 's Twitter Profile Photo

My first video (excluding interviews and podcast visits) for LandingRabbit. I appreciate you all who keep publishing fantastic videos. Hard work 😂

Toni Hopponen (@tonihopponen) 's Twitter Profile Photo

Yesterday: Damn, building a great product is so hard 😡 Today: Maybe we can solve this. It’s so cool to get a chance to build a great product 😍 The rollercoaster.

Ramen Club 🍜 (ramenclub.so) (@ramenclubhq) 's Twitter Profile Photo

After a 2 year hiatus, The Ramen Club podcast is back! We interviewed longtime member Baretto (tiny.host)⚡ on growing Tiiny Host to $400k ARR. We asked him his frameworks for identifying startup opportunities, choosing the best marketing channel for your startup, what he'd build if he

Toni Hopponen (@tonihopponen) 's Twitter Profile Photo

Wouldn’t it be great if you could write content, see it come to life in an on-brand landing page, and ask AI to improve your text as you go? Well, that’s exactly what we released this week 👇

Toni Hopponen (@tonihopponen) 's Twitter Profile Photo

Google Docs, Figma, Slack, email, etc.; landing page project comments are scattered everywhere. It’s one of the many challenges I’m looking to solve for SaaS marketers. With LandingRabbit, you can edit pages just like a text doc and share them for others to comment on 👇

defne gencler (@omgitsdef) 's Twitter Profile Photo

🚨 HOMEPAGE MESSAGING AUDIT: LandingRabbit 🚨 This week I tried a 🔥 new product and had the honor of doing a messaging audit for their team. 3 things I loved: 1. The visual storytelling rules. The fact that you can see their product in motion in real-time is unbeatable. 2.

defne gencler (@omgitsdef) 's Twitter Profile Photo

This one AI-powered tool helps my agency go from content → ready-to-go landing page instantly: My biggest hack this year? Finding LandingRabbit . (Thanks, Toni Hopponen !) As an agency serving Seed to Series B startups, we have to ship content fast. The problem? That content