Amazon Creator Connections is a no-brainer program to implement for all brands It’s Amazon’s marketplace where brands partner with vetted influencers on a pay-per-sale/affiliate model. We back into commission rates using CPA benchmarks from Sponsored Products (SP) • If your

Best Buy just launched its third-party marketplace, following Amazon’s playbook. Amazon perfected this model. Retailers like Walmart, Target, and now Best Buy are all trying to replicate it. • 3rd Party Marketplace • Ad Network That combo = margin expansion without inventory

Quick Amazon tip: You can add your logo to the top of Amazon product pages. Path: Ads Console → Brand Profile. It only shows on mobile, but gives your product detail pages a branded polish that many brands overlook.

Amazon Sponsored Products + Macy's You’ll soon be able to buy Sponsored Products placements directly on Macys website Big news for beauty, fragrance, and apparel brands, which are Macy’s largest categories Previously, the only other retailers using Amazon's Retail Ad Service

Amazon's data, Amazon's rules Amazon blocked AI crawlers from Meta, Google, and others from scraping its site. It’s part of the reason why you get horrible answers when you ask for Amazon product recommendations from ChatGPT I remember years ago, Amazon stopped Google from

Here’s who’s spending the most on Amazon Advertising right now. Samsung: $7.1M Unilever: $5.7M Peloton: $5.5M L’Oréal: $5.3M Nestlé: $5.1M …and Apple shows up too, but at the bottom of the list with $2.7M. Numbers seem very far off... Source: Sensor Tower (formerly data.ai)

Amazon said it exceeded expectations with "significant growth" in upfront discussions Sports have been the driving force during their pitches: NFL, NBA, Nascar, WNBA Prime Video has 130M ad-supported customers in the US

Inside Amazon's plan to clobber rivals The Trade Desk and Google in a key area of advertising via Business Insider

Amazon just killed off shareable Prime accounts, but it got me thinking about Amazon's other problem. When a husband and wife share the same login, shopping behavior gets muddied. Diapers, golf clubs, face lotion all under one profile. Amazon collects data at the unique email

Magic Mind just raised $12.4M in fresh equity funding. They capitalized on a growing market, but really hit on one thing. I used to think of mushroom and herbal supplements as a short term trend. The revolution really started with brands like MUDWTR. Beyond the Venice-inspired

Amazon US Prime sign-ups slowed during Prime Day, I’ve been thinking about what Amazon really tracks for Prime Day. Everyone focuses on record sales headlines, but I’d argue new Prime membership subs is at the top of their KPI stack, maybe even above retail GMV (sales). Amazon

It's amazing how quickly things are moving in the Connected TV / Streaming media space. Inventory partnerships, content & licensing deals, significant interest from media buyers. We're probably still early innings of how we experience and interact with streaming TV.

You can now purchase Netflix ads on Amazon Advertisers can now buy Netflix inventory through Amazon DSP, alongside Hulu, Disney+, HBO Max, Paramount+, and Peacock. An underrated aspect as to why this deal makes a lot of sense for both parties: Amazon has global first-party

Amazon’s Prime Video isn’t chasing exclusivity in sports. Their playbook looks different than other streamers. • Full exclusivity of sports is too expensive. The incremental Prime sub additions or retention bump doesn’t justify the cost to have exclusive rights. Everyone has

Amazon's new AI video creation tool, yay or nay?

The best thing about the Alexa+ revamp is the voice sounds less robotic now. That’s pretty much it.

For how big Amazon is, they've done a terrible job at... Marketing how massive their DSP is It's still the sleeping giant in the programmatic space Agencies & brands often are surprised to even hear that there is an Amazon DSP Something that was made evidently clear at Ad