Throughout 2024, our Net Zero News readers engaged deeply with topics at the intersection of political shifts, market realities, and climate imperatives. Here’s a breakdown of the top 10 most-read Net Zero News articles of this year. ffisolutions.com/2024/12/29/inv… #energytransition

After many years of telling clients to invest in original photography, we finally took our own medicine and did a team photo shoot in December. Here are some shots we've been a bit delayed in publishing. Hope the New Year is off to a great start for all of you. #marketingniceguys

Every business we know is searching for that elusive “magic bullet” – a single solution that can solve all their marketing challenges. While no such thing exists, there is one element that probably comes the closest: #brand. More in our latest blog: marketingniceguys.com/there-is-a-mag…

I rarely talk about Super Bowl ads as it's kind of like judging a beauty contest for which the criteria are not all that clear. But man, the ads were really weird this year. And probably left more than me scratching my head. More in our latest blog: marketingniceguys.com/super-bowl-adv…

Did you miss our recent blog on the LA Wildfires? Indeed, for investors, the damage done to greater Los Angeles is a stark reminder of the increasing need to understand and manage physical climate risks. Read more from FFI CEO Christopher Ito: ffisolutions.com/2025/01/28/mea… #climaterisk

BP's announcement on Feb. 26th that it was pulling back on its renewable energy investments to refocus on its core oil & gas operations was hardly a surprise. But it may backfire, writes FFI's David Root. Read more of his thoughts in our latest blog: ffisolutions.com/2025/02/27/bp-…

The other day, we received a lead through one of our landing pages. But it wasn’t just any lead. It was an individual who had been guided to us by ChatGPT. It crystallized a truth we’ve long preached: In an AI-driven world, content is still king. More: marketingniceguys.com/in-an-ai-drive…

We live in unprecedented times. Everyone has a microphone. Everyone has an opinion. How do you stand out? More than ever, maybe it's time you, as a business, speak the truth and/or express your values about something that's not right. A post on that: marketingniceguys.com/theres-so-much…

The global energy transition is unfolding, but not in the way many analysts predicted. Rather than displacing fossil fuels, we have seen an “additive” transition where clean energy primarily serves new demand growth while traditional energy sources remain. ffisolutions.com/2025/03/19/rea…

We just released our Q1 2025 update of Transition Trackers, theoretical model portfolios that distinguish the “Leaders” pursuing more ambitious transition plans from the “Laggards” relying more on traditional hydrocarbon extraction strategies. More: ffisolutions.com/2025/04/14/ene…

At times like these, Americans need "fun." Fun keeps us going. Fun gives us something to look forward to. As a brand, if you’re able to make that part of your narrative, you can really stand out among the run-of-the-mill companies out there. Latest blog: marketingniceguys.com/making-fun-par…