While it’s tempting to come out swinging with big campaigns, FVM EVP of Client Services and boxer Coleman knows the value of nailing the fundamentals first. That’s how he’s helped clients knock out their goals for over nine years. Happy FVM anniversary, Coleman!

If you can’t find the SMIT, neither can your audience. Our Creative Director explains why giving prospects something to believe in can solve the prospect puzzle and push users to action, fast. See the full blog: bit.ly/4dXYHen

The gear drive manufacturer Philadelphia Gear had all the right credentials… but their strengths were getting lost on their oversized, outdated website. See how we overhauled their site with easier navigation and quick-hitting industry resources: bit.ly/3yXvMbF

With 35 schools across five Pennsylvania counties, Diocese of Allentown Catholic Schools needed a strong message that linked the locations — and a website where parents could learn more. See how FVM connected all the dots, emphasizing affordability: bit.ly/3QcjEt1

The quarterly FVM Newsletter is good B2B marketing content, full stop. Get case studies, analyses, and topical breakdowns of strategic and creative challenges your peers are overcoming with FVM. Subscribe today: bit.ly/3MWV6Sl

With 35 schools across five Pennsylvania counties, Diocese of Allentown Catholic Schools needed a strong message that linked the locations — and a website where parents could learn more. See how FVM connected all the dots, emphasizing affordability: bit.ly/3QcjEt1

Fast-growing IT provider Magna5 tapped FVM to restructure its website and brand. Here’s how a deep dive into their strengths yielded a tactical look that exudes 24/7 confidence. Read the full case study: bit.ly/4dx9c7G

Karen loves meeting new people and delving into their passions and challenges. It’s a skill she instills in FVM employees: “When we put ourselves in the shoes of our clients, we deliver strategies and tactics that hit the mark.” Congrats to 21 years (!) at FVM, Karen!

More competition means more copycats — and more brands getting lost in a sea of similar names, logos, and colors. Read our new blog post to see nine techniques we use to differentiate B2B brands: bit.ly/4dOMpUZ

The secret to increasing donor engagement? Make sure those donors feel heard. See how FVM helped this client boost donations with a strategic messaging playbook for nine(!) different audiences. bit.ly/3Ul1oPU

Finova Capital needed to make a bold entrance into a busy market. From targeted messaging to tradeshows, see how we made their brand rollout inescapable: bit.ly/48sJGzD

As a distance runner and FVM’s Copy Director, Calvin loves a pre-work(out) ritual. “Make time for preparation, whether that’s pounding electrolytes or digging into a case study,” he says. “The right fuel keeps you sharp and motivated.” Congrats on eight years, Calvin!

Thank you to AllentownDioceseEDU for trusting us to capture video at three amazing schools! Plus a shoutout to our video crew, Tory and Dax, for their hard work. Stay tuned to see how we bring this exciting project to life! 🎥

Your brand’s approach to photography can be just as distinct as your name or logo. Are competitors using warmly lit, generically staged photos? Try making a statement with bold, high-contrast images like we did for our healthcare client: bit.ly/4dOMpUZ

PRA was well respected for professional construction project management services. But they needed an identity and site that could transition them to software scalability. Here’s how FVM created a new era of confident communications: bit.ly/3CaJAk4

Banks love green. Healthcare leans blue. Most industries have set color palettes used and reused by leading brands in their space. Try nudging your colors beyond that safe zone to give your brand an eye-catching edge. Get eight more tips here: bit.ly/4dOMpUZ

In our latest quick case study, see how FVM helped a new business take a bold step into the busy merchant finance space. See the full case study here: bit.ly/4fehtiz

Ads getting lost in the fray? Consider zigging where others zag. We helped one of our Catholic education clients turn heads by swapping the typical school messaging for an unexpected, clickbait-inspired campaign. See eight more tips: bit.ly/4dOMpUZ

When Christiana, our Senior Art Director, needs inspiration, she looks to her plants. “They come in all shapes, sizes, and colors, mirroring the different perspectives you see in the world,” she says. Cheers to another decade(!) of nurturing big ideas, Christiana!

Team FVM kicked off the holiday season with our annual end-of-year get-together. We started the day with a fun yet mischievous gift exchange over breakfast, followed by a festive stroll through Longwood Gardens 🎄🌟 Happy Holidays from all of us at FVM!