Marketers have become caught up with the shiny stuff and sometimes forget that there must be a clear line of sight between marketing investment and business results. #Marketing #MarketingStrategy #MarketingAccountability #Branding #Strategy #DigitalMarketing

Plain and simple, without a unique strategic poditioning, a brand has little hope of establishing meaningful differentiation within its category. #Marketing #Branding #BrandStrategy #MarketingStrategy #DigitalMarketing #Business #MarketingConsulting

Designing your offering so that it occupies a distinctive place in the minds of your target market is key to breaking through the competitive noise and setting your brand apart. #Marketing #BrandStrategy #Branding #MarketingStrategy #DigitalMarketing #MarketingConsultant

A meaningfully different experience stands the test of time. If you can identify what resonates with your customers, then there is a good chance it will continue to do so for years. #Marketing #MarketingStrategy #BrandStrategy #Branding #DigitalMarketing #MarketingConsulting

BRAND RELEVANCE IS KEY. If your marketplace has changed, then you need to change with it. #Marketing #MarketingStrategy #Growth #Branding #BrandStrategy #DigitalMarketing

Searching for Break-Away Campaign Ideas. Tap into our Think Tank. #MarketingCampaigns #Marketing #BrandStrategy #Branding #DigitalMarketing #Advertising #MarketingConsulting

Take a large size view of your marketing effects and understand what is working and not working and why. #Marketing #MarketingStrategy #MarketingConsulting #DigitalMarketing #Branding

"Consumers have an uncanny genius for noticing when a manufacturer reduces the quality of his product in search of a bigger profit." #Marketing #MarketingStrategy #Branding #BrandStrategy #DigitalMarketing #MarketingConsultin

The right brand interactions are vehicles to create and nurture powerful relationships leading to customer loyalty and a strong barrier to competitors. #Marketing #Branding #DigitalMarketing #BrandStrategy #Jamaica #Caribbean

The message is always, BUILD A STRONG BRAND. Only the fittest of the lot will survive and thrive. #Strategy #BrandStrategy #Branding #Marketing #DigitalMarketing #Growth #MarketingConsulting

Being customer oriented is crucial. You are not the customer. Marketers are not selecting media choices in favor of the customer; they are constantly buying for themselves. #Marketing #MarketingStrategy #Branding #BrandStrategy #DigitalMarketing #Advertising #Business

The nonsense that happens everyday in the world of marketing. Marketers simply need to do better. We have become so fascinated with the new and shiny stuff. We need to get back to doing real marketing. #Marketing #Branding #DigitalMarketing

How many #brands are really and truly burning a distinctive mark in the minds of their target customers? Truth be told, not many. We promise you, if you forget the stupid stuff and get back to doing real #marketing, you will start to see some real change in business results.

Winning the brand competition battle really starts with having a compelling, customer relevant, and differentiated big idea. Furthermore, being able to deliver on it is gold. #Marketing #Branding #DigitalMarketing #Brands

Just for emphasis. There must be a clear line of sight between marketing investments and brand and business impact. #Marketing #branding #BrandStrategy #MarketingConsulting #DigitalMarketing

Sometimes as marketers we get so caught up with the various executional tools, failing to realize we are not the customer. In many instances, the average customer thinks differently from the average marketer. Think customers first. #Marketing #Branding #DigitaMarketing #Brands

It is surprising how often new products or services are launched into the marketplace with no clear problem to solve or need to address. #marketing #brandstrategy #brandgrowth #digitalmarketing #strategy #marketingconsulting

Far too few businesses have a clear, compelling and winning strategy. #branding #brandstrategy #marketing #growth #DigitalMarketing #MarketingConsulting

Here's the thing---digital platforms offer great reach for brands. On the other hand, a brand runs a higher risk of becoming just another number when it is simply one out of dozens of online search results. The lesson for marketers: Build a standout #brand. #Branding #Marketing

How the customer experiences the brand on both a day-to-day basis and at those critical moments of truth often help to define yhe type of experience and relationship a customer ultimately has with your company. #Marketing #BrandStrategy #CustomerExperience #Consulting #Growth