You’re 1 relationship away from doubling your net worth.

Burning Problem + Compelling Offer > Convincing Argument

A logo is not a brand.

If you want what other don’t have you need to do what other don’t do.

People want to BE rich but they won’t do what it takes to GET rich.

Experts always do the basics.

Your target customers are sceptical because they witness too much incompetence in the world every day. The solution? Demonstrate your value. Prove you can help them by…… actually helping them.

Make a clearly defined promise. Then remove all the risk. If your offer isn’t keeping you up at night then it simply isn’t compelling enough.

A compelling offer is infinitely more powerful than a convincing argument.

Every transaction carries an element of risk. Increase your conversions by burdening as much of that risk on yourself as possible.

How do you know a Dubai girl flew economy? Because she only posts the destination not the journey!

There is nothing worse than getting great at something that shouldn’t be done in the first place.

The HARDEST things to do are the things that get the BEST results.

Pool day, finishing off this great book. Was always intrigued by Masa, but Lionel Barber has made me a super fan.

Pool day, finishing off this great book. Was always intrigued by Masa, but Lionel Barber has made me a super fan.

If you own a business and don’t pay the $20 a month for the paid version of ChatGPT then you don’t deserve to be in business.

Take a position. Don’t equivocate.

Your life is just the result of the decisions you make.

Most people are too focused on what something costs. Not what it will make them. ROI should be what you chase.

Visibility beats obscurity.