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i came out of the womb fully formed and with a nuanced opinion about modern Society

If you've got an awesome community on Instagram, or your private Facebook Group, email subscribers, Substack, Circle, Mighty Networks, Twitter, etc... AND you're not making enough money to pay yourself well... Then we gotta talk.

Look, I get it. As people-focused entrepreneurs, we created a business FOR deeper connection and community! We understand that this fucked up world will change if we create the spaces for people to learn, grow, and combats loneliness, too.

But unfortunately, there's no one that hands you a perfect, profitable business plan when you decide to jump into entrepreneurship. And that's exactly what you need right now.

But it really is urgent to prioritize making the money you want and need so you can get the access & power to make your mission heard. It IS possible to build and nurture a great community and make great money. You just haven't learned the business model to do so yet.

#NewProfilePic

Connection is an URGENT need we must prioritize as humans. When deprived of it, our mental & physical health suffer. And when we have an abundance of it, we take spirited action. 🔑It's the key making big change in the world AND building a profitable and impactful business, too.

It feels tricky on how to argue that something relatively intangible, like connection, can be measured for clear ROI, but I've distilled it into a few ways you can measure facilitating deeper connection with others through your Marketing.

Marketing is your opportunity to spread your message with the world, and then facilitate the connection create amongst others while discussing it! Here are 3 tangible ways to measure that:

1. Social media content Create content that people want to share & discuss in the comments section. Ask yourself: Is my content getting comments furthering the conversation? Are folks sharing and saving my posts? Connection happens thru conversation & this is where it starts!

3. Your community Where are you nurturing your audience in a way that allows *them* to feel more closely connected to you and the other members? This is where people go from: fan of your mission➡️connected member in your community ➡️ paying client who can fully do the work

Your community should allow people access to you and each other to carry on the conversations that you start. Maybe it's in a Facebook group, Linkedin, regular live streams / webinars, Slack, email newsletter, YouTube videos, Substack, or more.

Spoiler alert: I just summarized a marketing funnel. But no strategy matters if you don't show up in a way that facilitates connection: for your community to feel connected to your message, to you, and to each other. That's where the magic, the impact, and yes, the ROI happens.

2. Your free resource Consider your freebie like gifting a private coaching convo to your ideal client. So, what do you want to make sure they know? How can this resource help them easily take action towards furthering your shared mission?

oh he is divorce divorced

happy Brian’s Hat Day to all who celebrate

The Board of Directors of the @WGAwest and the Council of the @WGAeast, acting upon the authority granted to them by their memberships, have voted unanimously to call a strike, effective 12:01 AM, Tuesday, May 2.

All of us at SAG-AFTRA stand with Writers Guild of America West and Writers Guild of America East. Because this is fucking ridiculous.

Is this a thing? cc:I Think You Should Leave memes 💦🥩

I’d listen to more podcasts if they would just release them on cassette! The only thing I’ve played in my car the past 30 years is Ace of Bass The Sign!!