People spend so much time on getting outbound leads but treat them like any cold lead once they've responded "Following up in case my last note got buried" won't cut it When they respond to your initial cold email: - respond within 5 mins with value - call (get their # from

#1 way to plateau is sticking to one channel. You don't specialize in cold email, LinkedIn, YouTube, X, etc. Use all these channels simultaneously - they build up on each other. 99% of ppl responding to your cold emails are searching you up before they engage. Website?

Here's the most common mistake I see with cold email: Split testing everything You only have a certain amount of emails you can send to each segment of your TAM. If you want enough data for each test (>1k emails sent per variant), then you should only be running tests on what

If your (or a client's) cold email campaign is flopping, try this: Compile your best and most recent case studies. Analyze those companies, their pain points, and their results. Then, go on a tool like Ocean.io to find exact lookalikes that will recognize the

Apollo is the BIGGEST database for business contacts out there right now. Most people only use Apollo to scrape contacts when its most powerful feature is its ability to enrich contacts from other, specialized databases. If you want to learn how to do this, along with a full

Stop scraping from all-purpose databases - very lead gets hit 100x a day. Here's the platforms you need to be using to scrape EVERY specific industry, ordered BEST TO WORST. 🧵 THREAD 🧵

Cold emailers aren't seeing the bigger picture. 10 months ago, there were people arguing about whether or not warmup was even necessary. Then, 1 week became a non-negotiable. Now, 2 weeks. Ain't gonna get easier folks, and unless you want clients waiting a month plus before

Nothing changed EXCEPT the market. One campaign: positive reply ever ~350 sent Another campaign: positive reply every ~780 sent If your campaigns aren't sticking, might not be the copy - just the industry.

Cold email hack: every time you receive a cold email, react on instinct (e.g. respond, trash it, report spam), and then try to reverse engineer why you reacted that way. Realized that what mattered most for me was length: - A few lines - I usually read the whole thing. - >75

🚨STOP LOSING PROSPECTS AT THE SUBJECT LINE🚨 The only goal of your subject line should be to get people to click - don't sell yourself too early. These are the 5 non-negotiables for a good subject line: - uncapitalized - 1-3 words max - neutral sentiment (i.e. "accounts" >

🚨 CAMPAIGN IS PUMPING 🚨 50 interested leads in 5 days. Works for any offer. Short and sweet. A spin to the classic one-liner. Like and comment "SCRIPT" and I'll DM the exact copy.

Hot Take: Don't use soft CTAs when you're just starting out. Your cold email campaigns live or die by your offer. When you're just starting off, you're offer is what brings prospects over the line. Soft CTAs force you to give more info about your company, website, and case

are lead magnets just OP or what

💰 THE MONEY ISN’T IN YOUR CAMPAIGN - IT’S WHAT HAPPENS AFTER 💰 Most cold emailers obsess over reply rates but have no structured process once a lead actually shows interest. Comment “SOP” and I’ll DM you the internal SOP you need to use to 10x your booking conversion rate.

Don't overcomplicate things. You only ever need to solve one bottleneck at a time. Rinse and repeat.

Someone needs to make B2B sales content. 99% of sales content is in a B2C context where the thing being sold is for self-improvement (weight loss, entrepreneurship, dating), and the salesperson is just berating the prospect to get their life together. Doesn't really work if

I made a single change to our cold email process and it 3x'd our calls... It's not deliverability, copy, or lists - actually much easier: a proven system to convert positive replies into booked calls - every single time. Comment "SYSTEM" and I'll DM you our step-by-step SOP.