We've been asked this a lot recently: how can my brand voice remain human and engaging, while adapting and being sensitive to the pandemic? We are hereby revising all our previous advice to ‘Be more Doncaster.’

So, anyone binge reading this weekend?

Oh Doncaster, City of Doncaster Council, thank you for bringing straight-talking sense and a bit of Yorkshire wit to the confusing COVID-19 guidance.

Have the words ‘thank you’ ever meant so much and so little?

Us: Do you have tone of voice guidelines? Client: [flicks to a paragraph on p.76 of the brand book after the bit about border resizing] Client: Here you go #copywriting #toneofvoice #lipservice

Award-winning novelist Elif Shafak joins writer and journalist Afua Hirsch to discuss the impact of the pandemic, the recent #BlackLivesMatter protests and how we can all play a part in challenging growing inequality around the world. Live-streaming here / Penguin Platform 🐧

So this weekend we will be mostly reading and watching and listening #educate #BlackLivesMatter

Now more than ever #copywriters need to stop writing ‘Now more than ever...’ #cliche

Nothing like the personal touch

What's the most powerful word in any language? Clue: it's different for everyone #language #words #copywriting

Who? Matt Hancock #MarcusRashford

You know you’re a copywriter if you really really want to change this ‘you are’ to ‘you’re’ (and you suspect they didn’t because of the line break) #copywriting

You know you're a #copywriter if you know what an ellipsis is and any more or less than three dots is an abomination #copywriting

According to Merriam-Webster, searches for the word "schadenfreude" increased 30,500% on October 2nd after Trump's Covid diagnosis. #Trump #Schadenfreude

Four handover letters from US Presidents to their successors. Beginning with Bush to Clinton in 1993, ending with Obama to Trump in 2017. Will this tradition continue?

Wonder which agency they used?

RIP Eric Carle, who wrote 224 words and sold 50m copies. A place assured in freelancer heaven

Congratulations The Hyde Group! Well done on winning Gold - Delivering Customer Experience at the UK Customer Experience Awards 🙌🏅 We’re chuffed our work on ‘I am Hyde’ helped with this #IAmHyde #customerexperience #UKEXAwards #EXAwards #AwardsInternational

Ah, a brand book with proper wit and good stories, not just brand blah. Nice work Laithwaites and LOVE.