Can Super Bowl ads reduce antisemitism and increase pro-Israeli sentiment? Spoiler: Apparently, yes. theheartmonitors.com/post/can-super…

Israel has had a brand problem, with the facts and odds stacked against them. jns.org/can-super-bowl…

Welcome to The Gen Z Heart Tracker. We get to the feelings behind the facts. We polled hundreds of people in Gen Z about the Holocaust: Still relevant or ancient history? Sign up for our newsletter to read more. theheartmonitors.com/#newsletter

Gen Z’s feelings towards the Hamas / Israel conflict: surprising parity? Sign up for our newsletter to read more. theheartmonitors.com/#newsletter #prayforisrael #hamasisisis #bringthemhomenow #freepalestine #gazaunderattack

“Free Palestine” is viewed as a rallying cry or a propaganda line depending on your age. Sign up for our newsletter to read more. theheartmonitors.com/#newsletter #prayforisrael #hamasisisis #bringthemhomenow #freepalestine #gazaunderattack

On the surface, the Pro-Palestinian movement looks like a spontaneous eruption of moral outrage that ‘just happened.’ But beneath the surface, it was a highly orchestrated, well-funded campaign that had been seeded for over twenty years. linkedin.com/pulse/marketin…

50% of Gen Z respondents believe that rich Jewish donors were behind the resignation of Harvard's first black female president, Dr. Claudine Gay. How else does Gen Z differ from other generations in its support for Israel? Click to read the full study. mcusercontent.com/4e41a7a597d049…

.Joe Mandese writes in @mediapost about The Heart Monitors' research into the Pro-Palestinian movement in the US. Read the article here: mediapost.com/publications/a…

Two-thirds of Gen Z say brands should take a stand on the conflict in Gaza with many expressing surprise and joy at the news. linkedin.com/pulse/should-l…

Today, we are in an emotion economy where facts take a backseat to feelings. Feelings merely serve as supporting actors in the grand theater of human experience. Read the article. linkedin.com/pulse/todays-e…

Recent trends indicate a divergent perspectives between Gen Z and their parents on the Hamas/Israel conflict. linkedin.com/pulse/gen-z-je…

Lawsuits at UPenn: emblematic of the national debate over the limits of free speech and the rise of hate speech. linkedin.com/pulse/all-eyes…

Susan R. Eisenstein writes in The Jewish Link about the research The Heart Monitors has done to help the Jewish community with their Gen Z messaging. Read the article here: jewishlink.news/the-heart-moni…

Upset, Furious, Pissed, Passionate, Inspired, Numb - Behind every great brand is one feeling. The Heart Monitors Launches Brand Feelings Ranking. Click to read the story: linkedin.com/pulse/heart-mo…

Heart Monitors Launches Creative Feelings Tracking Study Through the Lens of War. Click to read the study. …0-4862-90b2-7a703f62abc9.usrfiles.com/ugd/aa3e88_447…

The Heart Monitors founder Robin Lemberg is featured on Forbes discussing the feelings Gen Z has to the rallying cry, "Free Palestine." Take a look below.