The Blake Project, helps clients worldwide, in all stages of development, define and articulate what makes their brands and businesses competitive and valuable. How? By helping them take an inside-out approach to competing differently. theblakeproject.com

Fast food and fast casual brands have seemingly let the total brand experience slide. Technology – digital and AI investments – has allowed restaurants to make the dining experience, whether eating in or through drive-thru, soulless and non-personal. brandingstrategyinsider.com/how-restaurant…

Many branders have perfected the art of telling the difference between what customers feel and what they know. The same is possible in setting corporate strategy. #strategy brandingstrategyinsider.com/the-role-of-em…

Kraft Heinz has, for years, underinvested in Advertising and Marketing. That came with a price. The Kraft Heinz Company #brandmanagement #brandgrowth brandingstrategyinsider.com/years-of-marke…

Running a brand is running a business. Today, CMOs are often perceived as managers of media and messaging, rather than of serious businesses. #brandmanagement #brandstrategy brandingstrategyinsider.com/cracker-barrel…

Today, AI is creating a meteor strike. But, in a happy irony, AI also enables companies to transform and thrive. #businessstrategy #innovation #brandinnovation brandingstrategyinsider.com/ai-infused-cap…

The absence of critical self-examination and regular reality checks can unwittingly compromise the pathway to sustainable growth. #brandmanagement #brandleadership #brandstratgy #growth brandingstrategyinsider.com/building-a-lea…

In a crowded marketplace, it’s not enough to say what you stand for; you need to be bold enough to say what you stand against. #brandstrategy #brandmanagement brandingstrategyinsider.com/why-your-brand…

Paradox promises turn consumer trade-off tension into satisfaction by blending conflicting needs into one optimized whole. #brandstrategy #brandmanagement brandingstrategyinsider.com/solving-brand-…

Strategy is the vehicle for navigating chaos. Here are its first principles. #strategy #brandstrategy #transformation brandingstrategyinsider.com/apply-the-firs…

Despite the best product, place, and promotion, a wrong price will override everything else. #pricing #brandmanagement #growth brandingstrategyinsider.com/of-the-four-ps…

Marketing departments are typically headed by people who once excelled in the lower ranks, and that means that these people often micro-manage the work of staff now reporting to them. AI presents an opportunity to change this model. #brandstrategy #AI brandingstrategyinsider.com/what-the-pruss…

It's foolish to think you can turn around a company without putting brand strategy at the center of the effort. #brandstrategy #brandmanagement #branding Nissan brandingstrategyinsider.com/brand-revitali…

Brands need three things to grow and lead today. 1. An Emotional Advantage. 2. A Distinctive Advantage. 3. A Connective Advantage. #brandstrategy brandingstrategyinsider.com/the-brand-posi…

When rebranding, proceed with caution — marketing dollars are often wasted untangling confusion. For every dollar spent promoting the new, another is spent repairing what was lost. #rebranding #brandstrategy #brandmanagement brandingstrategyinsider.com/the-unseen-cos…

The next time we ask for a deck or are asked to write a deck, let's start by asking why. #presentation #marketing brandingstrategyinsider.com/the-nine-slide…

For brands, having a possible dream, a North Star is the best way to future-proof. brandingstrategyinsider.com/learning-from-…

A marketing plan is a proof of concept, not a contract with the future. Adel Borky #marketing #marketingplan #brandmanagement brandingstrategyinsider.com/why-the-best-m…

Marketers are surrounded by a heady churn of innovation, test-and-learn, modernization, future focus, and acceleration. This makes marketers prone to overrating change. #marketing #brandmanagement #change brandingstrategyinsider.com/attention-mark…