Marvel’s growth engine is character licensing—toys, games, media, and partnerships with Hasbro. Under Disney, it expanded into theme parks & retail, reviving value from fading print sales. essentialbizmarketing.com/blog/internati… #GlobalStrategy #IPMonetization #Licensing

In 2021, HYBE and Geffen Records (UMG) forged a strategic partnership to launch a joint label and create a global girl group for the U.S. market — a direct K-pop entry into the West. essentialbizmarketing.com/blog/internati… #HYBE #Geffen #GlobalStrategy

Global expansion begins with a key question: How to balance cost, risk, and control? Firms choose exporting, contractual, or investment modes depending on resources and market conditions. essentialbizmarketing.com/blog/internati… #EntryMode #RiskManagement #IB

Exporting takes more than shipping goods—it means identifying markets, matching capabilities, meeting partners, and allocating resources. Goal: grow sales, diversify risk, and gain global experience. essentialbizmarketing.com/blog/internati… #Exporting #GoToMarket #B2B

The project The Debut: Dream Academy showcased 20 contestants worldwide. After 12 weeks, six were chosen to form KATSEYE, debuting in June 2024. HYBE brought the K-pop training system to America. essentialbizmarketing.com/blog/internati… #KATSEYE #Kpop #GlobalAudition

Two export paths: ① Direct = higher control ② Indirect = faster access through intermediaries. When cash is limited, countertrade bridges the deal. essentialbizmarketing.com/blog/internati… #ExportStrategy #Intermediaries #Countertrade

Countertrade options: Offset, Switch, and Buyback. Used when currencies are scarce—creative finance for developing markets. essentialbizmarketing.com/blog/internati… #TradeFinance #Countertrade #EmergingMarkets

JYP shifted from exporting K-pop to creating it locally. Through Nizi Project with Sony Music Japan, the company formed an all-Japanese group trained under JYP’s K-pop system. This model proved that localization—not replication—is the next stage of K-pop globalization.

Payment defines trade risk: – Advance Payment = secure for exporter – Collection = shared risk through banks. Trust and cash flow must align. essentialbizmarketing.com/blog/internati… #TradeRisk #DocumentaryCollection #AdvancePayment

Common payment methods: ① Letter of Credit – bank-guaranteed, lower risk. ② Open Account – buyer-friendly, riskier for seller. Choose based on credit and cash cycle. essentialbizmarketing.com/blog/internati… #LetterOfCredit #OpenAccount #TradeFinance

In 2019, JYP launched auditions in 10 cities across Japan, Hawaii, and Los Angeles, selecting nine Japanese members for NiziU. They trained intensively in Seoul under JYP’s disciplined system, while audiences followed their journey via Hulu Japan and YouTube—blending

Contractual modes: Licensing (low cost, low control) vs Franchising (local knowledge, brand control). A trade-off between speed and consistency. essentialbizmarketing.com/blog/internati… #Licensing #Franchising #MarketEntry

Advanced contracts: Management Contract exports know-how but can create competitors. Turnkey Project delivers ready-to-operate facilities—ideal for infrastructure. essentialbizmarketing.com/blog/internati… #ManagementContract #Turnkey #InternationalBusiness

NiziU’s pre-debut single Make You Happy topped Oricon and Billboard Japan charts, and within 29 days they appeared on NHK’s Kōhaku Uta Gassen. Their success came from cultural familiarity + K-pop professionalism, showing how localized authenticity can amplify global

Where does it go next? 👀

A wholly owned subsidiary gives a firm full control and profit ownership, but it also carries the highest risk and capital demand. When dominance outweighs caution, global giants often choose this route to secure autonomy abroad. 🔗 essentialbizmarketing.com/blog/internati…

A joint venture bridges local insight and foreign capital. It balances risk, builds trust, and sometimes satisfies host-country rules — but it can also breed conflicts and power dilution. Success demands not just equity sharing, but mutual governance clarity. 🔗

🇺🇸 SuperM wasn’t just another K-pop export — it was a strategic entry vehicle built for the U.S. market. Formed through SM Entertainment x Capitol Music Group, SuperM merged K-pop’s system with Western branding to localize global pop. Hybrid model: Strategic Alliance + Direct

A strategic alliance is cooperation without ownership — faster, cheaper, and flexible. Companies share resources to enter markets or innovate jointly, yet every ally is also a potential rival. Alliances thrive on clear goals and exit options. 🔗 essentialbizmarketing.com/blog/internati…