As a part of the Globalisation deep dive, The Drum has got people from different markets to share their perspective about various facets of creativity and the business of marketing. Here is one on 'Borderless creativity' by @GIRIJ…lnkd.in/dUbHGfgn lnkd.in/dn7ehqAn

As a part of the #Globalisation deep dive, The Drum has got thought-leaders from different markets to share their perspective about various facets of creativity and the business of marketing. Here is one on the 'future of content'…lnkd.in/dGP_A7v4 lnkd.in/dMrF9vzh

Fake news no more: Australian Associated Press (AAP) is known as Australia’s only independent national news agency and has been around for over 85 years. AAP, in association with Facebook Australia, has launched its integrated bran…lnkd.in/dXyxyfiu lnkd.in/d-FXRTWB

Very interesting piece in The Drum on the creative evolution of #Amsterdam as an advertising destination. lnkd.in/dM8z3naV

Data Deep Dive week is here - check out the specially curated content lineup The Drum lnkd.in/d-EV-aNE

#futureofmarketing : "One of the most interesting periods ever for the marketing world" is how Adobe India head of marketing Sunder Madakshira describes the present and the future of marketing. He puts together a simple checklist on how ca…lnkd.in/ghZAm9A5 lnkd.in/gh5-eEh3

Reboot of Johnnie Walker’s ‘Keep Walking’ campaign. ‘The Walkers’ program has been launched, as part of the iconic campaign, comprising of a series of local partnerships with cultural change makers to revive social spaces in countr…lnkd.in/gNZtbf3J lnkd.in/grNcjEQR

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#cokestudiobharat: "Coca-Cola has been the zeitgeist of what has been going on in society for many years and the launch of Coke Studio Bharat is one more step in that direction," shares Arnab Roy, vice-president of marketing, Coca-…lnkd.in/dtkd-RYg lnkd.in/dTqE3kNr

Very interesting piece by Sam Bradley at The Drum on how one of the most buzzing client-agency partnerships of many years between John Lewis & Partners and adam&eveDDB ended recently. lnkd.in/dmgte4dQ

An interesting tale of one of the most low-profile brands in the Coca-Cola stable, #schweppes which has been a leader in the mixer category, inspite of very low marketing investments being parked behind it. "All that is going to c…lnkd.in/d9XhABmM lnkd.in/dU8wq_zJ

#themangotales: India's love for mango is undisputable - which explains the action around the mango drink category which heats up every season, with each of the players trying to outdo the other. The Drum speaks to ANUJ, associate director of Slice a…lnkd.in/dUjctjUx

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"What is good for the consumer is also good for the business”, says Kartik Chandrasekhar, global lead for Pepsodent and oral care category head at Unilever in an exclusive chat with The Drum, at the MNC's Singapore office. A simple…lnkd.in/d-5j_xgN lnkd.in/dj_kbXzg

Being a part of the jury for the 4th edition of the 'Britannia Marie Gold MyStartup' contest was an amazing experience. To hear women from various parts of the country and strata of society share their business ideas and plans was super interesting. Equal…lnkd.in/dF8JjKm2

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linkedin.com/posts/activity…

#theinnerstory: This is a tale of the innerwear for men, a category that has just about started getting its share of the limelight in India, from the consumer and the marketer alike. Companies are actually launching various colours…lnkd.in/gkrQudAP lnkd.in/gcrRbNMS

#BritishAirwaystoturn100inIndia: Even as UK's state carrier British Airways completes 100 years of flying to India next year, the country remains very important to BA. It is BA's second-largest market behind the US. The Indian de…lnkd.in/dZurhZCZ lnkd.in/dsBYXD96