Some fun additional context for the new store name:
🐳 ร้านชำ (raan chum) = grocer’s shop (usually used for small neighbourhood shops)
🐳 แหละ (lhae) = an ending particle used for emphasis, so together the intent is “yep, this is a grocer’s shop”
But together…
🔪 ชำแหละ (chum