#Programmatic seems to be going through a reset. Instead of just aiming for growth and productivity, attention is turning toward transparency and actual results. With more attention on the industry, people are beginning to question its core principles: digiday.com/marketing/ad-t…

Excited about New Video Frontiers today & tomorrow. Leaders from CTV, video, and advertising tech gather to talk about the direction of the industry and how everything might unfold in the coming years. #ctv #nvf2026

Scale used to sell programmatic video. Now buyers want proof it works while the campaign is still running. Fair enough. Find me at @NVFconf in London this week. #NVF2026 #CTV #AdTech thedrum.com/opinion/3-forc…

Google is pushing Gemini deeper into DV360. It plans, buys, and measures media in one system. Faster, yes. But it also means giving up some control to the platform. Worth thinking about. Read more from Matt O’Neill: linkedin.com/in/tmattoneill/ adweek.com/programmatic/g…

Programmatic DOOH continues to excite. UK marketers expect a 41% increase in spend YoY. But much of that spend is being reallocated, not added. That usually signals something has proven it works, not just being tested. Read Matt O’Neill’s perspective: linkedin.com/in/tmattoneill/

AI in advertising feels like an evolution of programmatic. The change is subtle but important AI is moving from a planning partner to an execution partner. Will agentic ads deliver? More on this: linkedin.com/in/tmattoneill/ #ai #adcp #agenticadvertising businessinsider.com/ai-powered-ads…

The era of first-party data is here. With activation driving a 10-15% uplift in revenue, Experian dives deeper into why collecting 1P data is not enough. experian.com/blogs/marketin…

Programmatic’s “transparency debate” is back… again. Everyone’s pushing for more visibility, just not always on their side. At the same time, advertisers are still trying to work out what they’re actually paying for. Digiday shares more: digiday.com/media-buying/f…

Most marketers have far more data than they could ever use. But how can they escape the vicious cycle of collecting more and more data? What will 1P data mean in an agentic ads driven world? I see it as a way for niche sites to thrive and stand out. metis-marketing.com/the-signal-blo…

Curation, clean rooms, and AI have long since ceased to move independently. Effective strategies now take advantage of how they influence and enable one another. See Matt O'Neill's take: linkedin.com/in/tmattoneill/ emarketer.com/content/clean-…

#OpenAI started testing ads outside the US almost immediately. So far, they’re at around $100 million in yearly revenue, and they reached this point in only a few weeks. Read more from Matt O’Neill: linkedin.com/in/tmattoneill/ ppc.land/chatgpt-ads-hi…

Our very own Matt O’Neill attended New Video Frontiers last week. Looking ahead, there’s a welcome push from broadcasters to take more control of their position in this ecosystem. More from Matt O’Neill here: linkedin.com/in/tmattoneill/

Noticed how this points to decisions happening earlier, not later? While programmatic is fast, the downside is that it still needs serious monitoring. On the other hand, direct buying offers control but also takes time. More from Matt O’Neill here: linkedin.com/in/tmattoneill/

IAB Europe has put out a 383-question guide on roles and responsibilities in ad tech. It sounds heavy, but it points to something simple. Accountability is still unclear across the ecosystem, and that slows everything down. Learn more here: ppc.land/iab-europes-38…

Our CEO, Matt O’Neill, attended #POSSIBLE this week. AI was everywhere, but the conversations felt more honest than expected. A lot of “we’re still figuring it out,” especially around creative and how teams are adapting. More from Matt: linkedin.com/in/tmattoneill/

All eyes have been on Google as they fold Gemini AI deeper into Display & Video 360, evolving the platform to start making decisions for you. What does that mean for who’s actually in control? Matt O’Neill expands on this here: linkedin.com/in/tmattoneill/ blog.teemo-ltd.co.uk/google-folds-g…

#AI feels like a turning point for agencies. Independent teams are moving faster, using AI to reduce friction and concentrate on what drives results. The gap is starting to show, and most teams are still figuring out how to use it properly. The Drum: thedrum.com/news/how-the-o…

We don’t say this enough: Most market entries start with a plan, as they shoud. But what happens next is rarely as structured as people expect. Early on, testing and adjusting often beat waiting for perfect alignment. Follow Matt O’Neill for more on this: linkedin.com/in/tmattoneill/

“Nobody ever got fired for buying Meta”, says a lot about how decisions get made. Ease and familiarity often win, even when better options exist, and that's exactly why a lot of valuable publishers get overlooked. More from Matt O’Neill: linkedin.com/in/tmattoneill/

#Programmatic is powerful, but still far from simple. The gap between what it promises and how it actually runs is still there, and the IAB Tech Lab is stepping in to bring more structure. Explore Matt O’Neill’s take: linkedin.com/in/tmattoneill/ streamtvinsider.com/advertising/ia…