Just think... an agency had probably worked on this for the last 12 months, only for it to die 48 hours into its existence. thesuperleague.com

We created a guide to help you evaluate which brand direction to launch with. TLDR? Ask these four questions: 1. Is it legible? 2. Is it impactful? 3. Is it meaningful? 4. Is it flexible? tandem-collective.com/resources/bran…

Don't try to perfect something before letting the market validate your idea. That applies to your product and your brand.