LIVE TWEET We will go through several cycles of tightenings and easings. It seems like the only way to keep the curve flat is Testing, Tracing, and Isolation. Your business must be able to fluctuate as we go in and out of physical distancing extremes. #SymChangingTides

LIVE TWEET "If 60% of people wear masks that are 60% effective, that's enough to control the epidemic." If you have not already done so, check out Tomas Pueyo's work on Medium. #SymChangingTides

LIVE TWEET Even owners who are seeing a large increase in business are having to figure out how to do it safely. Variance can kill an organization, so this increase can cause just as much turmoil in certain cases. #SymChangingTides

LIVE TWEET What does your business look like in the next three phases? 1. Survive the Worst of the Pandemic. 2. The Low-Touch Economy (16-24 months). 3.The Next Normal (new post-virus buying habits). #SymChangingTides

LIVE TWEET Do you have your head on a swivel, ready to skate to where the puck will be rather than where the puck is now? Where is the World landscape headed? And the Market landscape? #SymChangingTides

LIVE TWEET Ask yourself these three questions to move from Defense to Offense. How can you Pivot? How can you Reposition? How will you reach new markets? #SymChangingTides

LIVE TWEET To pivot, look for a 1-step adjacency. How can you provide a new service or product to the customers that already love you? How can you offer your existing capabilities to a new customer? #SymChangingTides

LIVE TWEET Reposition by reinforcing employee and consumer confidence. Can you execute safely and effectively? Have you clearly communicated that? #SymChangingTides

LIVE TWEET New Markets: Zoom has flattened the world. Whether you are in downtown Toronto or rural New Brunswick, how can you get your great service out to new markets? #SymChangingTides

LIVE TWEET There are two types of leaders right now. “The ones who don’t need to wait for evidence to act, and the ones who put their heads in the sand and rely on the old numbers. Only one will win. Which are you?” - Matt Higgins #SymChangingTides

LIVE TWEET From the Q&A - Humans are notoriously terrible at understanding the impact of their short-term behaviours on their long-term goals. There are countless ways to "hack" your routine and set yourself up for success. Find the one that works for you. #SymChangingTides

LIVE TWEET As a leader in 2020, most of your team has likely never had to deal with any major catastrophe on a global level. Leaders must help their team become comfortable with discomfort. Lead the way to tried and true coping mechanisms and habits. #SymChangingTides

LIVE TWEET From the Q & A - Only 12.5% of the American economy was online pre-pandemic. But you will not "win" simply by existing online. What problem do you solve? How are you communicating that to your core customers? #SymChangingTides

LIVE TWEET Thank you to everyone who joined us for today's webinar! We will be live again on Friday with entrepreneurs David Alston and Marcel LeBrun to discuss their two-part article on reopening the economy. Register at the following link. #SymChangingTides zoom.us/webinar/regist…

Great quote! When reflecting on your business, what problem do you solve for your customer (Purpose)? How are you constantly improving the way you in which you solve that problem (Improvement & Innovation)?

Think Local & Buy Local!

Great reminder on productivity. Check out Bailey's work to learn more about productivity as accomplishing what you INTEND to, however much or little that is. You are in control of what you intend to do today.

If you've ever felt like other leaders around you seem to have more hours in their day, it's because they very well likely DO. Check out Ari Meisel's work on "Less Doing" to learn how to get your processes to work FOR you.

Great piece from Seth Godin on the realities of running a small business. "Resilience and flexibility go together."

Congratulations to Mark Symes (BScF’08) for being named to @cfimag's Top 20 Under 40 list! Mark co-founded Symplicity Designs and continues to support the forest sector by helping individual organizations reach their maximum potential.