56% of businesses plan to invest more in customer engagement on social media: stackedmarketer.com/data-stories/h…

Here's why you need to pressure test internal comms messages too: hbr.org/2025/08/avoid-…

B2B tech vendors that hide pricing may never make a prospect’s short list swordandthescript.com/2025/08/b2b-pr…

“B2B buying today is a process of confirmation, not selection." swordandthescript.com/2025/08/b2b-pr…

If the challenge for sales is that B2B prospects are putting off conversations longer, the challenge for marketing is the exact opposite: buyers are forming preferences for brands and products sooner. swordandthescript.com/2025/08/b2b-pr…

New Study Suggests That Posting More Often Is Key to IG Growth socialmediatoday.com/news/study-sho…

Facts: Google’s push to AI hurts publisher traffic digitalcontentnext.org/blog/2025/08/1…

Essential generative AI customizations PR should make to their tools swordandthescript.com/2025/08/genera…

MT Frank Strong 🤘🏻✒️🗡: Essential generative AI customizations PR should make to their tools ow.ly/wQ6u50WIrWz "Generative AI wants to be your friend, but there’s an obvious conflict of interest in place. My recommendation is to keep AI personalities in “assistant” mode."

AI Mentions: How to Get LLMs to Mention Your Brand "Even the best content won’t help if AI platforms can’t access it. Make sure your most important pages are crawlable and indexable." semrush.com/blog/ai-mentio…

"91% of marketers say they’re increasing content output this year, and nearly half (46%) report producing three to five times more than in 2024" Wish we could run a blind study with placebo on this and measure results. Hypothesis: a greater volume of crap content won't move the

Report: AI is everywhere, but B2B firms struggle to find value digitalcommerce360.com/2025/08/14/rep…

Pew research on journalism: Americans value integrity over popularity in reporting; many say journalism's influence is waning. Full piece: buff.ly/krlM059

Sychophancy is a genuine risk to generative AI; as PR increasingly relies on these tools, it’s imperative to modify their customizations to prevent generative AI from merely telling you what it thinks you want to hear swordandthescript.com/2025/08/genera…

A peer-reviewed study finds LLMs often prefer AI-written content over human text in pairwise tests. searchenginejournal.com/ai-systems-oft… via Matt G. Southern, SearchEngineJournal®

Here's an uncomfortable question for PR: Is the influence of traditional media – and by extension media relations – waning? swordandthescript.com/2025/08/influe…

MT Frank Strong 🤘🏻✒️🗡: Here's an uncomfortable question for PR: Is the influence of traditional media – and by extension media relations – waning? ow.ly/OhOz50WM0fN via @swordandscript

Aim for Credibility Over Reach: In an era of distrust, the priority should be trustworthiness and accuracy, not just audience size swordandthescript.com/2025/08/influe…

B2B sales now require a ‘holistic’ selling approach, study finds news.ku.edu/news/article/b…