Eric explains why using shared values when communicating your idea or initiative is resonant for your audiences. youtu.be/D-IfbL6DPUY

To express what you want more effectively, Eric suggests trying three different techniques. youtu.be/Gl-_RZVoc08

To inspire your audience, express ideas in a way that resonates. Metaphors, comparisons, storytelling and showing your passion persuades. youtu.be/rN8Qvj0IaWo

The best stories are sentimental. Not in the syrupy Hallmark movie sense (although there’s nothing wrong with that!) but sentimental in the sense they stay with us - “I liked that!” or even better - "I’ll never forget that.”

A good story makes us want to know what happens next (thanks to Sean Hill): ”Once upon a time…” "And every day..." ”Until one day…” ”And because of that…” ”And because of that…” ”And because of that…” “Until finally…” ”And ever since that day…" ...Yes. A bedtime story.

Stories are not only about what happens next, but who it happens to. So, not what your story is about, but rather WHO your story is about.

In your story, a strong character is the person closest to the action: someone who has the most at stake and the most to lose (or gain).

Stories have a structure: beginning, middle, end. It's old, deep in culture, beautiful, even profound. But that's not why we use it. We use it because everyone OUT THERE knows it. Audiences recognize it, want it, and remember it.

When working in a culture outside your own, stereotypes and preconceptions become secondary. People become more real because everyone, everywhere is shaped by their own individual experiences, expertise and culture. When the barriers come down, the insights can last a lifetime.

Visual storytelling = the audience can understand the story (more or less) with the sound OFF. youtube.com/watch?v=3Ut_Qm…

If you have a good story to tell, sound makes it great. youtu.be/PGZFWhYcKDk?si…

In scriptwriting, there's a big difference between creating a fictional story and writing for documentary or news. youtube.com/watch?v=YY-kiY…

A story is not about what's happening. A story is how you explain what's happening to others.

Story structure is beautiful, resonant and profound. But that's not why storytellers use it. youtube.com/watch?v=tHdfJC…

I'm delighted to announce the publication of my new book on entrepreneurship, "The Solo Consultant" out now on Amazon. Gratitude to all the contributing entrepreneurs whose insights and experience made this book better!

Thanks to PRBB Barcelona Biomedical Research Park Intervals Program, Ero Jimenez and Elinor Thompson for our digital storytelling workshop in Barcelona. Researchers and Post Docs learned how storytelling techniques can work for blogs, podcasts, TikTok, Instagram and AI!

A learning point from this disastrous presidential debate is that our clients can't afford not to be prepared for media, employee, client, & investor presentations. "Only the gifted few can 'wing it.'" You can't "walk back" a performance any more than you can unring a bell.

Countries need qualified #OSH professionals. Check the new International Labour Organization guide on OSH #qualification frameworks just released. Available at ILO’s website.

San Franciscans all around the world are sad to learn Tomasso's Restaurant in North Beach has been sold. So many years of great meals and great memories. To the Crotti family, Carmen, Agostino and Anna, thank you for putting your heart and soul into Tomasso's. You will be missed!

This is most insightful talk I have yet seen on the risks of generative AI and specific steps to mitigate them. Thanks to the Corporate Governance Institute Dublin and the speaker Clark Boyd: thecorporategovernanceinstitute.com/webinar/the-ro…