My thoughts are start with chrome devtools gives you almost everything you need. But also use gmetrix sometimes as secondary...who remembers Yslow :)

NEW: Detailed Q3, The SEO playbook of Digital Goliaths revealed, in-depth. Weeks of work resulted in 46 insights, many of which I haven't seen discussed elsewhere. I put my all into these so I really hope you find it valuable. Would love to do more. detailed.com/q3/

When you don’t know JavaScript but use React

Here's a free script that allows you to instantly compare two SERPs. This gives you an idea if you could target the same keywords on a single page, or if you're better off making a different page. 👟 The first search shoes that "running shoes" and "running trainers" show very

It’s like a Christopher Nolan movie… Watch it one time….you will miss something… Watch it again…you’ll see everything… #KDot

Two months ago, HouseFresh sounded the alarm about Google killing independent sites. I wrote an update on things I’ve learned and things that happened after publishing that article: housefresh.com/how-google-dec… SPOILER: We have lost 91% of traffic from Google since then.

Department of Justice has now posted its hundreds of great slides from closing arguments. I’ll share 13 slides that tell story imho captured by this list. First, if search defaults don’t matter, why pay approx $30B, 40% of revenue to maintain them? 1/13

I kept digging into that AI company behind Sports Illustrated's fake writers. Turns out it's created tons more fake writers across the web, sometimes for surprisingly huge media clients. And then things get even wilder... For Futurism // futurism.com/advon-ai-conte…

Better-than-human levels of persuasion, plus ad supported LLMs, has implications we are going to want to think through. Example: Vendy, a little GPT that knows that the solution to any problem is probably buying a refreshing lemonade, and is here to help: chat.openai.com/g/g-LMszzSJYv-…

Want to know why OpenAI's safety team imploded? Here's why. Thank you to the company insiders who bravely spoke to me. According to my sources, the answer to "What did Ilya see?" is actually very simple... vox.com/future-perfect…

I want to reiterate that learning about vector embeddings as they relate to search is a super valuable thing for you to be doing. Start here with "Relevance is Not a Qualitative Measure for Search Engines" wherein I explain the vector space model. ipullrank.com/content-releva…

We wanted them to do something about AI Overviews, well here you go! blog.google/products/searc…

If you're going to use your weekend to go through and analyze further the Google Docs leaks, then this site is a must: 2596.org by Matt - it doesn't only make them easily searchable, but adds an "AI Overview" of each 👌👀 Soooo good. Check it out.

when the API documentation isn’t clear x.com/monkeybeach/st…

The Athletic migration to the NY Times /athletic/ subfolder so far -

You can now add urls to a NoteBookLM. Wow. There are so many possible uses here.

More than two decades’ worth of content published on MTVNews .com is no longer available variety.com/2024/digital/n…

This github repo is a gold mine for anybody interested in how search really works. github.com/frutik/awesome…

"Freeware"

ICYMI: Google confirmed a Google ad rep made unauthorized changes to a Google ads account seroundtable.com/google-ad-rep-…