Tom Rath 4. The Unfair Advantage: How You Already Have What It Takes to Succeed by Ash Ali (Ash Ali) & Hasan Kubba (Hasan Kubba)

I left my corporate job to build a $1M/year business These are the 5 realisations that took me YEARS to learn 👇

The midwit meme said in another way.

.Paul Graham on having kids

I truly believe being founder learning should be evolved exponentially. That's how you stay relevant and make sense. Great efforts by Hasan Kubba #AshAli It is much needed for me in this particular time.

It never feels like the right time to start your book. You’re too busy. Work is hectic. Life’s happening. I get it. The truth is, there’s no perfect window where things calm down and the words just flow. That moment doesn’t come. The key is to start in parallel. Set aside

You spend 21 years getting praised for effort. Then the real world stops caring overnight. I felt this whiplash when I left university. I’d been rewarded my whole life for showing my work. For grinding through problems myself. For turning things in on time. Then I started my

Suzanne Collins, author of The Hunger Games, was flipping through TV channels one night. On one screen: footage from the Iraq war. On another: a reality TV show. Two kinds of human struggle, one real, one staged, being broadcast side by side. That’s when the idea hit her. A

I still get a buzz seeing this. Every so often, someone sends me a photo of The Unfair Advantage on a bookstore shelf. This one came from my co-author, Ash yesterday! Even after all this time, it still feels surreal. Seeing something that started as a few late-night Google Docs

The biggest upgrade I made this year didn't come from AI. It came from deleting half the apps on my phone. I used to think productivity was about optimising every minute, squeezing more out of every day. Now I realize it's actually about protecting your attention, guarding the

Over 100k copies sold of The Unfair Advantage. $0 spent on ads. Here’s how we went viral organically (twice): 1️⃣ Start with a killer concept, not a campaign. You can pour any budget you like into a book, but if the core idea isn’t fresh and compelling, it won’t travel. The real

Just saw my Bulgarian book cover for the first time. And I have to say, it looks very cool. There’s something about the design that really works. Especially that arrow built into the letter. It’s such a small touch, but it gives the whole cover a fresh energy. Moments like

I used to hide at networking events. If I went at all. I would drift toward people I already knew. Or wait for someone to approach me. Sometimes I would push myself to start a conversation but it was effort every single time. I am an introvert. This stuff does not come

A lack of willpower, discipline and motivation isn't the issue. If you want to change your outcomes, the trick is to change your environment. Actively design and architect your environment to change your life. This includes your physical environment... but even more

Later on in his life Dr Stephen Covey, author of the classic bestseller The 7 Habits of Highly Effective People, was asked: 'Stephen, if you could only have one principle from everything you've taught, what would it be?' Stephen Covey replied: 'Seek first to understand, and

💷 Focus on your strengths for your career/business. 👪 Focus on your weaknesses for your personal life. Success in your work life is all about how you can add the most value, so you should be focusing your career around your strengths. Double down on your natural talents to

Time management is nonsense. You can’t ‘manage’ time… it’s ticking away regardless. You can only manage what you do during that time. So rather than thinking ‘I need to manage my time better’, try managing your attention and your energy better. Where you are in your career or

In an ideal world, I should only be doing one of two things: 1. What I’m great at and enjoy doing, something which creates value for others, and for which I am financially rewarded. Being totally immersed in it. For me that’s writing and teaching. 2. Unplugging completely from

Unfair Advantages build one on top of another and have a SNOWBALLING effect. They don’t just add together, they multiply together. The more Unfair Advantages you can stack up in life, and the earlier in life you can develop them, the stronger they will be. Malcolm Gladwell

Absolutely love this