We’re excited to announce James Capstick has joined IWCO Direct as Chief Sales Officer. iwco.com/news/james-cap…

Kurt Ruppel of IWCO Direct shares what he learned at a recent The ANA conference on how a data-driven marketing strategy that includes direct mail is crucial to increasing response rates. iwco.com/blog/2022/09/1…

September is National Disaster Preparedness Month. Is your business ready for the unexpected? If not, Mail-Gard can help. iwco.com/blog/2022/09/2…

It’s Hispanic Heritage month. Marketing to Hispanic consumers requires an understanding of the influence they have on U.S. culture, and a data-driven approach to each individual. iwco.com/blog/2022/09/2…

Did you know baby boomers have an estimated $70 trillion in household wealth? Be sure to read this primer from Ashley Leone on their interests and opportunities to engage them more effectively with your direct marketing. iwco.com/blog/2022/10/0…

IWCO Direct expands its leadership roster by naming a team of veteran leaders to Chief Officer roles. iwco.com/news/iwco-dire…

The goal of the envelope teaser is to get you to open your mail without revealing too much about what’s inside. Marcus Johnson provides seven “lucky” rules to live by when you’re considering what to put on your outer envelope. iwco.com/blog/2022/10/1…

Postage rates are expected to increase in January. Kurt Ruppel explores the new rates and details how USPS Promotions can help offset some of the costs (while making your offer more engaging and effective). iwco.com/blog/2022/10/1…

We’re increasing our efforts to provide a workplace where employees can thrive at IWCO Direct. Here are some highlights of ways we’re bringing employees together. iwco.com/blog/2022/10/2…

October was Cybersecurity Awareness Month, but John Murray reminds us that employees must be trained and practice safe security habits every day. iwco.com/blog/2022/11/0…

Missy Smutny shares the history and importance of Veterans Day, and explains why we need to honor Veterans throughout the year: iwco.com/blog/2022/11/0…

Here are the holiday shopping trends retailers need to know, and advice from the experts at IWCO Direct on putting them to work in your marketing campaigns. iwco.com/blog/2022/11/1…

IWCO Direct CEO, Gary Masse, wishes our clients, supply chain partners, and our staff a safe, happy, and healthy Thanksgiving! iwco.com/blog/2022/11/2…

Here’s how you can help IWCO Direct and the USPS deliver joy for thousands of kids during the holidays through Operation Santa. iwco.com/blog/2022/11/3…

If you’re looking to increase response rates in 2023 than Siri Prax of IWCO Direct recommends using data to know your audience and understand what resonates, and add direct mail to the mix. iwco.com/blog/2022/12/0…

Missy Smutny shares how IWCO Direct is supporting its communities this holiday season and offers tips for those who need to reduce stress or loneliness. iwco.com/blog/2022/12/1…

Between an increase in illness-related absences and a tight labor market, Mail-Gard reminds us your business recovery plan should never take a holiday. iwco.com/blog/2022/12/2…

Hyper-personalization can turbo-charge your response rates by delivering extremely relevant messaging to each individual. Here are four simple steps to implement this level of customization in your direct marketing efforts. iwco.com/blog/2022/12/2…

The USPS Household Diary Study shows advertising mail works extremely well. Learn who receives the most mail, and why, as we analyze the findings. iwco.com/blog/2023/01/0…

IWCO Direct postal expert, Kurt Ruppel, share a few thoughts on how marketers can best take advantage of direct mail to drive better results while leveraging their postage spend. iwco.com/blog/2023/01/1…