Overwhelmed running your business? What systems do you have in place? Information stored, updated in a single place? Centralised task, projects & communication management? SOPs for internal team? Help Wiki for Customers/Clients? Try adding some structure to thr chaos.

“Revenue is vanity. Margin is sanity.” - agree or disagree? My take: True. But incomplete. A founder recently shared on Reddit that they crossed $100K in revenue. After COGS, ad spend, refunds, and payroll… They were left with less than $5K. First wake-up call. But there is

"Our conversion rate is 0.5%. What are we doing wrong?" That’s what a founder recently asked after launching their first collection. They had a 2% add-to-cart rate and a 0.5% conversion rate. The instinct? Fix the conversion rate. But before you do that, here’s a different

Founders: There’s no version of this job where you’re done learning how to handle chaos. You just raise your tolerance.

Sourav Ghosh Olivia Kory Definitely! With AI, we categorize tickets into different buckets, and on top of that, kim.cc/pulse lets users query anything they want to dig out from the tickets — exactly like what Olivia described.

Brilliant analogy; learned this the hard way. I've been setting up my boundaries tighter than ever before in the last year, and that made a positive difference.

If you're still handling customer support through email contact forms or clunky old-school dashboards... you're bleeding money silently. You don't need me to tell you how crucial customer support is. But here's what most early-stage brands get wrong: They wait too long to

Nailed it as usual. Challenge for so many founders is to take a look at this list and accept how many constraints they are operating under. If that can't be fixed, expectations need to be set accordingly.

Testing and scaling happen in the same CBO. Keep adding new creatives consistently. Think of it like this: • CBO = the vehicle • Creatives = the fuel • Ad spend = the distance you want to drive You need to keep feeding it fuel if you want to go further. Most people hit a

💯 “When measured across time, most brands will be better off on average leaning into machine learning.”

I wonder how many bootstrapped e-commerce founders are not paying themselves a real salary or couldn't take a raise for years. Heart-breakingly, most of them end up putting more effort into it and making less out of it.

Not from eCommerce? Not from agency? Still feel like you’re building a brand blindfolded? Here’s a tough truth I’ve seen play out again and again: The marketing world is filled with people who learned to drive using someone else’s car. They spent years inside agencies, spending

💯 That's my go-to recommendation for all the bootstrapped ecommerce founders I work with who are from wholesale B2B offline retail backgrounds. They are new to the world of ecommerce and are too busy to learn the ropes of a complicated account structure. Simplicity is the

You’ve already made it this far. You just took a different route. Some founders built their business driving their own car. Testing things. Tweaking ads. Breaking and fixing their own funnels. But that’s not the only way. Many of you took the train, the bus, even a flight. You

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Every successful DTC brand I've studied does this one thing differently. They don't compete on promises. They compete on mechanisms. Most brands fight over the same promises. But the real winners explain HOW they deliver those promises in a unique way. Here's what I mean: