Capri Sun in PRWeek I think their PR strategy to handle the backlash, was quite interesting . I liked that their response was within 24 hours, and they launched a new, similar juice pouch called "pouch pallet" to uphold company values, and regain consumer trust. #2024CM707

#2024CM707 Having been a local news reporter, I think that the relationship between journalists and PR professionals is dynamic. Through this article, I learned that PR companies should pitch stories to freelancers after researching their work and life, as respect. Michael Dowding

Muck Rack, created in 2009, is an effective software and database for journalists and PR professionals. I started using Muck Rack last summer for my PR internship, and found it helpful to connect with PR executives and writers, and is extremely useful. #2024CM707

Aristotle's communication model involves three major elements: ethos (credibility), pathos (emotions), logos (logic). This primarily focuses on the sender and receiver of messages, along with the mode of transmission. Michael Dowding #2024CM707

Edward Bernays is commonly known as the "father of public relations". He pioneered the process of blending psychology with mass communication, and his work has been instrumental in shaping PR strategies. #2024CM707 Michael Dowding

This semester, I'm working as an account executive at UnleashedPR, a student-run PR agency at Boston University. I'm happy to be working with our client RestauRent, that leases out venue spaces for events, in multiple cities across the east coast. #2024CM707 Michael Dowding

In 2014, the United Nations launched the "HeForShe" campaign with FleishmanHillard, a renowned PR agency. It was interesting to see how their focus was to inspire men to advocate for women, and gender equality. This came as a result of the #MeToo movement. #2024CM707 Michael Dowding

PRLab is Boston University's student-run PR agency, which provides "real world" company experience, as they work with external clients to build strategies and projects. Students can enrol for either two or four credits. I plan to join this next fall. #2024CM707 Michael Dowding