Our driving belief and the ethos around which we build technology going into 2020. #HappyNewYear #neuromarketing #BrainFirstMarketing

Here's what you need to know about decision making science and how to use it in your #digitalmarketing. #BrainFirstMarketing blog.sorter.com/understanding-…

When #marketers tell a story, neurons in the brain fire. How it's told affects different parts of the brain, and ultimately predicts success. It's part of the #neuromarketing playbook we're building, and we break down the science of storytelling here. blog.sorter.com/tell-a-story-t…

We now natively integrate with Shopify, Klaviyo, Intuit Mailchimp, and @FacebookAds, plus hundreds more via Zapier to make it easy to blend consumer and cognitive science, data science, and marketing across channels. Tons more native integrations on the way. #BrainFirstMarketing

Bias for action: proving to be a core trait in the 🧠 Sorter culture. Big props to our head of engineering putting in the hours this weekend to surprise our client w a HubSpot integration.

What factors make up your #personality? The most accepted form is the "five-factor" model (Big 5/OCEAN) and we explain it here: blog.sorter.com/what-are-the-b… If you want to know your own personality, check out officialpersonalitytest.com to get your score. #psychology #neuromarketing

When launching a new product or brand, or #marketing to a buyer for the first time, it's important to build credibility fast. We break down how some top brands using #psychology and familiarity principles to build comfort and trust using #neuromarketing. blog.sorter.com/using-psycholo…

We're on a mission to make #BrainFirstMarketing easy for #marketers, #designers, and #developers.

Cómo las marcas crean confianza rápidamente, usando la psicología blog.sorter.com/using-psycholo… vía 🧠 Sorter #Neuromarketing

🚨 New @Sorterlabs Tech 🚨 Introducing Campaign Builder: Removing the guesswork from your next marketing campaign so that you can go to market faster⚡️ and more confidently 💪 #brainfirstmarketing Here’s a look at how it works👇

Wanna see some crazy beautiful #retention magic? The folks at 🧠 Sorter are onto something incredible here. Check it out 👇 (and then someone sign up and let me help create some of your campaigns!)

Taste is processed through the parietal lobe of the brain, and people have been found to rate neutral tastes as more pleasant after viewing images of high-calorie food.

#TryLavender - Apply the power of data and AI to your inbox to boost empathy, positive responses, and effectiveness. trylavender.com

We’re rethinking empathy in the inbox at Lavender 💜 by Sorter. Waitlist open for beta Chrome users @ trylavender.com #TryLavender 💜

First case study results back from the new 🧠 Sorter linguistic backend AI, CATIE, show we're doubling ROAS within a week + isolating variables in ad copy that account for >20% spend inefficiency. For 1:1 communication, we're applying the same thesis in Gmail with Lavender 💜

"I haven't had much success with Grammarly, so I'm going to start using Lavender." -direct quote from a user onboarding yesterday. the beta invite list is open, request your spot at trylavender.com 🥳

Lavender: Send the perfect e-mail every time betalist.com/startups/laven…

We're having so many great learning moments building a #remotefirst #AI company. Nothing beats the ability to work with so many smart people from all over the US & Canada. Plus it's put extra emphasis on creating efficient and scalable processes from day 1. #startups #trylavender

After going #remotefirst with 🧠 Sorter and releasing Lavender 💜 during COVID, we made a full-time engineering hire in California: unsure when/if we'd meet in person. Glad to see our CTO was able to meet him in LA over the weekend, bridging the online-offline team connection