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"Instead of just utilising your own social media pages, you might also consider the social media channels of your key stakeholders and partners to help promote your virtual events." - Alisha Robert Swapcard zcu.io/b62o

"You must include an ad in your virtual event, as it’s a great way to promote your business and attract new clients. However, make sure that the ad is relevant and complements the event itself." Businessweek Events Tech zcu.io/SdX6

“We subscribe to the philosophy that sponsors are effectively partners, and the best relationships will be ones of meaningful co-creation that brings value to the community.” - Arianna Rehak, Matchbox Virtual Media snöball zcu.io/Di75

"Virtual or augmented reality is a unique way for sponsors to engage with the audience members of your event. For example, a new product or service can be promoted through AR or VR which can be cost and space efficient."Hubilo zcu.io/5XZt

"The final psychological principle that can drive event attendance is delivering content from a voice of authority. People tend to follow and respect the advice of experts or people who are more knowledgeable than them." snöball zcu.io/LvoR

"Align with your leadership to understand what funds are available to you. After that, create a rough event budget — itemizing each element you think you’ll need along with a description, estimated cost, and actual cost." Bizzabo zcu.io/XtKf

"Many event organizers are struggling to imagine what ticket prices could look like for hybrid events. The first step is researching what different attendee groups want." - Mia Masson Swapcard zcu.io/c6mV

"Your virtual event does something exceptionally well. Maybe it’s your delivery, maybe it’s your content, maybe it’s the audience engagement – it could be any number of things. Find that thing." snöball zcu.io/vBKb

"It’s easy to use primarily free modes of promotion for your event, but paid promotion is still extremely effective. It all comes down to how much money you have in the budget." Cvent zcu.io/yX79

"Giving event participants, speakers, and sponsors a megaphone allows your most engaged members and advocates an opportunity to share their passion for their community while promoting their own brand and presence in the industry." snöball zcu.io/Dfpt

"The informational content should inspire wonder and curiosity in your readers. If your event will include speakers, consider asking one of them to give a sneak-peak into their talk by telling a short story or dropping an interesting statistic." Swapcard zcu.io/9Q2j

"If your goal is to ensure as many people experience your events as possible, your event marketing strategy needs to include tactics that make it easy for participants to sell the importance of attending your event to decision-makers." Bizzabo zcu.io/PPkE

"In order to get attendees to open your email, you’ll need a subject line that grabs their attention. Make it one that relates to the event they attended and a line that will prevent them from adding it to their trash folder. " Hubilo zcu.io/5uBf

"Send all your sponsors and speakers a quick email asking them to promote the event to their newsletter and social media subscribers. Include downloadable photos or logos that they can use for promotion." Swapcard zcu.io/ihKM

"Ultimately, conferences and events are opportunities for professional development. Another way to increase the chances folks can attend your event is by creating content that highlights the importance of professional development" Bizzabo zcu.io/lqGz

"social listening allows you to see how they present themselves and if that aligns with your event’s values. Your event’s influencers can elicit fantastic engagement from a cohort of highly relevant people that have earned their trust." snöball zcu.io/70ta

Seasoned event companies like Endless EE, snöball, Customer Success Collective, and Developer Marketing Alliance have got this down to an art, but for many companies, social media and blogs are their main resource for event marketing. 📈 (3/8)

"The majority of U.S. employees surveyed said using social media during work hours helps them recharge and work better." Curt Wagner via PCMA pcma.org/workers-embrac… #eventprofs #eventmarketing #marketingprofs #meetingprofs #eventsindustry #eventstrategy

Help us spread the word that all #EventProfs should be at #ETLVegas23 & you could win a $500 travel voucher! ⭐ Reg here - ow.ly/7AfS50MBXEQ ⭐ Share your personalised snöball link ⭐ Gain the most registrations ⭐ Be at #ETLVegas23 - April 26th or 27th #EventTech

"Dipping your toe into the short-form video platform? Follow these accounts for inspiration, insights, and more." Claire Hoffman via BizBash bizbash.com/production-str… #eventprofs #eventmarketing #marketingprofs #meetingprofs #eventsindustry #eventstrategy