Bad marketing: • Here's our innovative product • Here's why we are awesome • Here's what we do Good marketing: • Here's your pain • Here's your transformation • Here's why it will work for you this time • Here's people like you who've tried this in the past ❌ Us ✅ You

I'm "hand-picked to do the Macarena at the school assembly" years old

We got to chat with Rand Fishkin (follow @randderuiter on Threads) (co-founder SparkToro) about why he's bullish on so-called "vanity metrics", and how they've used zero-click content to help increase signups by 30%. In true "zero-click" fashion, we'll share all the insights right here in the thread (how meta) 👇

The "cross-out test" is a simple, clear way to measure the quality of your copywriting. Just follow this 3-step process: Step 1: write your copy. Step 2: cross out any references to your company and its product or service. Step 3: write in the name of your competitor and their

i thought the worst thing about working from home was feeling so isolated from my team, but it turns out that it's the door-to-door solicitors.

imagine being as confident as anyone who posts on r/pics

The panic this prompt induces is a pretty accurate reflection of how living in 2023 feels