🐝✨ We are delighted that our teaching business case, “Sweet Success: Janebee Honey and Building a Buzz on Social Media”, has been finally published in the Sage Business Cases Originals Collection.

Our Research Specialist, Lingxue Zhan, has delivered two insightful workshops titled Strategies for Growth: Social Media Marketing to over 60 undergraduate students🥳. #SocialMediaMarketing #SocialMediaAnalytics #EducationExchange

🎉 Congratulations to our own PhD student, Xiaoxi Yu, for winning the IFITT Best PhD Proposal Award at ENTER 2025 conference in Poland！👏 This award recognizes Xiaoxi’s hard work and innovative multimodal methodological approach.

We are delighted that our project has been funded by Curtin Assessment 2030 Fund. Our project focuses on "Developing GenAI-literate Graduates in Social Media Marketing through Industry Engagement and Pilot GenAI Assessment” 🎉

Huge congratulations to our PhD students Jingjie Zhu and Jie Tan for their outstanding achievements! Their dedication and contributions to research and teaching have been recognized with the school teaching and research awards!

Professor Mingming Cheng has just delivered an invited lecture to Fiona Stanley Hospital Mental Health Journal Club: 🎙 "HOW SOCIAL MEDIA ALGORITHMS MANIPULATE USERS' BEHAVIOUR: Understanding the Digital Influence, Social Media Addiction, and Algorithms-Informed Interventions"

Meet Qiurong Chen 🎊 🎊 Qiurong Chen recently joined the Social Media Research Lab at Curtin University as a PhD student. She has been awarded the highly competitive Research Training Program (RTP) scholarship, funded by the Australian Government. Her research focuses on GenAI.

We were delighted to host the delegate from Dalian University of Technology at our Social Media Research Lab today! It was a pleasure connecting with such a passionate and knowledgeable group.

🎉 We’re excited to be part of Curtin Open Day! 📅 April 6 | 10am–11am 📍 Building 200A, The HIVE Come join JIE TAN's presentation on a HIVE Internship Project. 👉 Explore more Open Day activities here: lnkd.in/gRb9VXPr

Professor Mingming Cheng was recently interviewed by ABC News News to provide expert insights on the growing trend of Chinese manufacturers leveraging TikTok to engage directly with U.S. consumers amid escalating tariff pressures. 🔍 Full article link: amp.abc.net.au/article/105184…

📺 Professor Mingming Cheng was recently interviewed by ABC News to provide expert commentary on the persistent challenges foreign tourists face when booking accommodation in China. 🔗 Read the full story via ABC News: abc.net.au/news/2025-05-0…

📸Professor Mingming Cheng Cheng was recently interviewed by thewestaustralian , offering expert commentary on Airbnb's evolution from an accommodation platform into a multi-service tourism platform and the rising pressure it places on the traditional hotels in Western Australia.

🎧 Our Podcast is Live! 🎙️We’re excited to announce that our brand-new podcast, Social Media Research Lab, is now available on Spotify ! 📲 Search for Social Media Research Lab on Spotify to subscribe and listen. open.spotify.com/episode/66JUzZ…

🎙️ In our second episode, we present a compelling case study by PhD students JIE TAN and Lingxue Zhan: “Managing Social Media Crises: A Case Study of Singapore Airlines” open.spotify.com/episode/2UvNbb…

🎙️In Today’s Episode, we present an exciting research paper by PhD student Mengfan Li. "Facial Emotional Expressions and Real-Time Viewership in Cycling Travel Live Streaming: A Mixed-Methods Approach" 🔗 Link: open.spotify.com/episode/0F5qxt…

🎙️ In Today’s Episode, we present an exciting research paper by PhD students Jie Tan and Jingjie Zhu, along with Professor Mingming Cheng: "Multimodal Destination Image and User Engagement: A Sequential Research Design" 🔗 Link: open.spotify.com/episode/5nNJAB…

🎙️ In Today’s Episode, we present an exciting research paper by PhD student Jingjie Zhu: "Viewer in-consumption engagement in pro-environmental tourism videos: A video analytics approach" 🔗 Link: open.spotify.com/episode/4aR9Xb…

🎙️ In Today’s Episode, we present an exciting research paper by PhD student Xiaoxi Yu: Multimodality in tourism and hospitality: A critical and narrative review Spotify Link: open.spotify.com/episode/0XOOJi… Paper Link: sciencedirect.com/science/articl…

Professor Mingming Cheng was recently invited by Channel NewsAsia (CNA ) to comment on the Chinese government’s strategies in tapping global youth influencer to promote “cooler China” and its broader implications. New Link: channelnewsasia.com/east-asia/chin…

🎙️ In Today’s Episode, we present an exciting business case by PhD students Jingjie zhu and Mengfan Li: Sweet Success: Janebee Honey and Building a Buzz on Social Media 📲 Subscribe and listen: Search Social Media Research Lab on Spotify. Link: open.spotify.com/episode/6X6soD…