I hosted an agency leaders call in Andrew Foxwell 🦊 's founder's group last week, where we talked about the pros of running Reach campaigns in your prospecting. Never tried it? Why not? Many people I've spoken to have seen success with it, including myself. Here's a tip 👇

As CEO of Shoelace, I'm proud to share what makes us a top ad agency for fast-growing, ambitious ecommerce & DTC brands: 👉 Top 10% Agency: Varos ranked us in the top 10% of all ecommerce ad agencies for 2023. 👉 Shopify Recommended: Recognized as the go-to agency for growing

Upskilling is very important. If you're constantly learning, you're constantly growing. This is really important for us at Shoelace. We recently had our entire team complete Andrew Foxwell 🦊's media buying certification program. When our team gets better, our clients get better.

Do you know what the most important of your business is? It's not your creative It's not your retargeting funnel It's not what % Lookalike you use It's your product. If it's sh**, nobody will want to buy it, and definitely nobody will buy it twice. Fix your product first.

Google: 'Just Kidding About Those Cookies!' Marketers: 🤦

We’re super excited to launch our brand-new website! A fresh coat of paint that perfectly captures the new and improved Shoelace. 👉 shoelace.com

Getting reviews like this from Pierced Co makes our whole team's week "Working with Shoelace has been such a game-changer! … We feel really lucky to have Shoelace (and Jordan!) as partners in our growth." 👉 If this sounds like the kind of team you need, drop us a message!

🚀 Another big win for a new Shoelace client: August gross revenue before we came on was $51,518.68 (MER 11.38×). September is already at $82,937.89 (MER 19.11×) and the month isn’t over yet! Shifting focus from on-platform ROAS to MER = smarter scale + real revenue growth.

Another big win for a new Shoelace client: One month into a full email overhaul and their attributed revenue is already up 125% YoY. Plenty of green on the board and this is just the start 📈

Our clients saw standout BFCM wins this year. - 95 Percent YoY email revenue lift. - 79 Percent less ad spend with 6 Percent more sales and a 356 Percent MER jump. - 97.52 Percent PMAX revenue lift hitting 14.58x ROAS. Smart strategy and results-driven creative still win BFCM.

Your ad account can look “healthy” and still squeeze the business. Revenue up. Spend up. Margins gone. ROAS is a platform score. Profit is a business score. If the dashboard says “winning” but the bank account says “hm.” - you’re not crazy. #DTCMarketing #PaidMedia

Always a good feeling when a client is genuinely happy with the work and excited about what’s going out. Feedback like that is a nice reminder that sweating the details is worth it. #ClientTestimonial #CreativeServices #PaidAds

At Shoelace, we don’t look at channels in isolation. Paid, lifecycle, and creative work together, and performance makes sense when viewed as a whole. We focus on tightening that connection so teams can make clearer decisions with confidence. #PerformanceStrategy #ProfitLedGrowth

We’re really proud to see some of our clients be recognized by Klaviyo as top 1% performers. These are brands that value strong fundamentals, thoughtful messaging, and long-term growth. We are grateful to partner with teams building performance that lasts. #ClientWins

Email marketing plays a big role in sustainable growth. It extends the relationship after the first interaction and helps turn first-time buyers into repeat customers over time. #EmailMarketing Long-TermGrowth

Working closely with the Hug Sleep team over the years and supporting the growth of the business has been incredibly rewarding. We truly appreciate the trust they’ve placed in us and the opportunity to be part of their journey. #ClientTestimonial #PaidAds #SocialMediaMarketing

SMS marketing moves fast. Most texts are read within minutes, which makes timing and relevance important. We focus on helping messages feel intentional and useful, so SMS supports repeat engagement instead of feeling random. #SMSMarketing #CustomerEngagement

“Just Do It” is something most people recognize instantly. Nike’s strength comes from consistency. The creative evolves, but the idea stays the same across stories and moments. Strong brands reinforce a clear point of view over time. #BrandStrategy #MarketingPerspective

Consistent creative testing matters. Performance can shift quickly, even with strong ads. Testing helps teams understand: • What continues to resonate • What can scale • When it’s time to refresh #CreativeTesting #PaidMarketing