Delighted to share that my research with Shane Wang and Neil Bendle on movie piracy has been reported on TorrentFreak. Our paper, recently accepted at Management Science, found a positive effect of piracy on box office revenue through WOM. We... disq.us/t/3b7bwnq

The CEO of MyPillow said at Monday's White House coronavirus briefing that Americans should "read our Bibles" and be "praying daily" during the crisis. cbsn.ws/39zaXR1

Check out the upcoming Journal of Marketing webinar on Sept 23 1pm ET. My coauthors Joseph Ryoo and Shane Wang will present our recent work on spoiler reviews. Hope you can join! linkedin.com/posts/ama-jour…

“Do Spoilers Really Spoil? Spoiler alert: No. A new study finds that spoiler reviews actually have a positive effect on box office revenue! Join our 9-23 webinar on Wednesday to hear the authors discuss how & why this works. Register: journalofmk.tg/2wbTHmC Wang Xin Shijie Lu

What's the impact of Over-the-Top media services (e.g., Netflix) on consumers' search for piracy? Koushyar Rajavi, Isaac Dinner and I study this question in our forthcoming article in Marketing Science, which is now available onlin…lnkd.in/eNvix5S lnkd.in/ehkTxKx

Proudly sharing my newest published Journal of Consumer Research article with my fantastic co-authors Shane, Shijie Lu, Xi, and Neil Bendle. It features mixed-methods research bridging consumer behavior and marketing modeling to audio mine persuaders’ vocal tones: tinyurl.com/2dcwyssv

How can a person’s vocal tones impact persuasion? We asked Xin (Shane) Wang, Shijie Lu, Xi Li, Dr. Mansur Khamitov (PhD, MBA), and Neil Bendle, authors of a new Journal of Consumer Research article examining this important question: consumerresearcher.com/vocal-tones

Check out my recent study (with Isaac Dinner and Rajdeep Grewal) on the effect of movies' tweeting activities on box office sales.

Increase Direct Flights from Chicago to mainland China - Sign the Petition! chng.it/gbX4Dr82 via Change.org

Privacy-preserving policies can reduce ad variety in multiproduct #ads, weakening their performance. A new Journal of Marketing study helps advertisers understand the tradeoffs between consumer #privacy actions and ad effectiveness: bit.ly/3BmmNlz Shijie Lu Alex Yao

Here’s why Heineken’s new political ad works when Pepsi’s didn’t uproxx.it/2oMKSHs via UPROXX

Online restrictions: China hardens orders on news sites, network providers. yahoonewsdigest-us.tumblr.com/160260045009

Never, ever celebrate early. #SCNotTop10

Weekend hiking at Raven Rock State Park. No red trees this fall @… instagram.com/p/Baz6pC9BEDhH…

A good example of fake news: How Russia Turned a Student Journalist's Web Post Into Fake News on.wsj.com/2CCpCKN

Glad to know that my research with Dai Yao, Celine and Raj on live streaming is not only relevant to Chinese... fb.me/9NFzG8rUA

🚨NEW INTERACTIVE MAP🚨 Just one household in the top 0.1% will receive $193,000 thanks to the #GOPTaxScam. Our new map shows some ways a typical American family's bills could be supported with that money instead. bit.ly/2peY7Tt

Delighted to have Diane White Sidden , Jerome J. Sanders and Stephen Lam from Cisco to talk about future trends of digital marketing in my classes at UNC! Such a valuable and beneficial experience to both the students and myself. x.com/jeromejsanders…

Another picture featuring my brilliant students from the afternoon section and three fabulous guest speakers from Cisco, while I was taking the picture:) x.com/jeromejsanders…

Delighted to finish the last lecture in my Digital Marketing class by having Diane, Jerome, and Stephen, three marketing experts from Cisco to interact with the students. Such a great time😀