Shashank Aggarwal (@shashankh5) 's Twitter Profile
Shashank Aggarwal

@shashankh5

0 to 1 T-Shaped Brand Marketer exploring if 'Do less & Achieve More' is a thing.

ID: 76307228

calendar_today22-09-2009 11:19:01

739 Tweet

128 Followers

991 Following

Shashank Aggarwal (@shashankh5) 's Twitter Profile Photo

It is nice to receive a notification from the neighbourhood petrol pump a day in advance via SMS and call that your Pollution Certificate is expiring and to get it done on time.

Shashank Aggarwal (@shashankh5) 's Twitter Profile Photo

Tv came to India in 1980s & was regulated. Cinema joined in and was regulated. Music had its moments. Social media became self regulated when it became too big to ignore. And now Youtube channels with niche following are being targeted by those who never watched them.

Shashank Aggarwal (@shashankh5) 's Twitter Profile Photo

The era of authored articles being submitted to media publications might be over for brands with their own substack & distribution. MarCom professionals need to ensure long form in-depth value addition in every content that is created to attract inbound.

Shashank Aggarwal (@shashankh5) 's Twitter Profile Photo

Good to see some Mokobara backpacks on office goers giving a refreshing feeling of individuality away from the toxic feeling you get when you see those Lenovo India backpacks in public transport and generally on the campuses #DesignisLife

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Zero brokerage housing rental platforms are pretty inefficent as house owners with high #fomo list properties at 15 % - 30% premium on top of the 10 %- 15% premium that brokers quote them ending up as high as an unrealistic 30% that becomes benchmark during demand supply gaps.

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#Bengaluru Real Estate - Builders charge today's ready to move market rate for New launches with delivery 4 to 5 years down the line. This is well planned in Mumbai though where rates are much lower by 30% to 50% on pre launches.

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With an AI army, it is a wonderful time for #individualcontributors and #generalists to make a dent in their work with the T shaped versatality. (Read: Marketers)

Shashank Aggarwal (@shashankh5) 's Twitter Profile Photo

The recent events have exposed us to the magnitude of fake news, AI content & need for authenticity + verification given that X & social media is playing a much larger role than we ever thought in bringing minute by minute updates amidst TVs sensationalism.

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It is a pleasant surprise when you decide to take a walk and find a place that you order frequently on zomato and Swiggy - the pleasant part being that it is not a cloud kitchen .

Shashank Aggarwal (@shashankh5) 's Twitter Profile Photo

Exploring Comet browser and though it seems interesting - UI still feels a little between internet explorer on windows to safari on a mac

Shashank Aggarwal (@shashankh5) 's Twitter Profile Photo

With browsers like #comet, Assistants will become the new normal and change our browsing productivity and experience in 3 months to 12 months from early adoption to mass adopters.

Shashank Aggarwal (@shashankh5) 's Twitter Profile Photo

Respect to those who are able to build webinars on weekdays in the working hours as I see 99.99% of them being on Saturday & Sunday or late evenings on Friday if the content has to spill over towards sat-sun leading to fomo driven registration income from absentee burnouts