1. If your name, product, or company isn’t being talked about in credible media, thought leadership pieces, or trusted third-party sources... You simply won’t show up when someone asks ChatGPT or Google’s AI “Who’s the best [insert your industry here]?”

2. It’s not just about your website anymore. It’s about your reputation, your digital footprint, and the credibility signals surrounding your name. That’s where PR comes in!! That is where we come in :)

PR is no longer just visibility. It’s now part of your GEO strategy, helping AI know you exist, trust you, and recommend you. 1. Media coverage 2. Thought leadership 3. Interviews 4. Brand storytelling

5. Consistent online presence If you want to be in the conversation tomorrow, you need to start shaping the narrative today. Because in the world of AI, no PR = no presence. #PR #Dubai #GenerativeEngineOptimization #AIsearch #PRstrategy #MediaRelations #DigitalPR #FutureOfSearch

When your personal behavior goes viral, your company pays the price. #PR #CrisisCommunications #ExecutiveLeadership #BrandReputation #PRStrategy #Astronomer #Coldplay #LeadershipLessons #SpreadCommunications

The Astronomer CEO’s kiss-cam moment at a Coldplay concert is a PR cautionary tale in real time. Within days, he was placed on leave and resigned, following reports the company had just landed a $93 million Series D, valuing Astronomer at around $1.3 billion. #PR

The results? Investor confidence shaken. Employee morale in limbo. Internal investigations launched. Charts show valuations dipped and leadership credibility took a hit. #PR #CrisisCommunications #ExecutiveLeadership #BrandReputation #PRStrategy #Astronomer #Coldplay

Things look bad all round, and this is not even including the situation at home, which I am sure is terrible. My heart goes out to the kids invovled on both sides. #PR #CrisisCommunications #ExecutiveLeadership #BrandReputation #PRStrategy #Astronomer #Coldplay

In today’s digital-first world, nothing is private. Every public misstep, offstage or online, has real-world business consequences. What I would’ve done differently as his PR lead: 1. Fact-check instantly, don’t let fake apologies or rumors fill social media gaps #PR

2. Issue a calm, transparent statement from leadership, acknowledging misjudgement and outlining next steps. 3. Initiate internal support: leadership coaching, codes of conduct reminders, with managers visibly supporting team wellbeing. #PR #CrisisCommunications

4. Rebuild trust externally (this one is key), secure a profile/interview highlighting values, reinforcing culture and ethics, and just own the mistake. In crisis moments, how you respond matters as much as what happened, perhaps more. #PR #CrisisCommunications

So much to learn here, let's always remember your personal brand is inseparable from your company’s brand. Lead with awareness, act with accountability, and always remember #DigitalForever means there's no such thing as “off‑stage.” #PR #CrisisCommunications

We like to think there’s a boundary between our personal lives and our professional ones. But when you’re a public-facing leader, you are the brand. Your decisions don’t just affect you they impact your employees, your investors, your customers, and your legacy. #PR

Read up my thoughts on Substack. open.substack.com/pub/shamimkass…

A client is looking for buyers interested in a range of high-quality fuel products, including Virgin Fuel Oil D6, Diesel EN590 (10PPM), Diesel D2 (5000PPM), Aviation Kerosene Grade 54 Jet Fuel A1, Sulphur FOB Iraq (comptitve rate), and Sulphur CIF ASWP. Reach out if interested

12 hours in Cairo with #Lux Some brands aren’t just products, they’re part of our lives. For me, Unilever’s Lux is one of those. #YasminSabri #Lux #Cairo #BrandBuilding

This week I joined the relaunch of Lux’s 30Hrs Long Lasting Fragrance with the incredible #YasminSabri. Having worked with her since 2019, I’ve seen how powerful celeb partnerships amplify a brand’s story when done right. #YasminSabri #Lux #Cairo #BrandBuilding

The event at District 5 was immersive, creative, & full of Egyptian talent. Moments like these remind me why I love what I do: bringing brands, celebrities & culture together to create impact. #YasminSabri #Lux #Cairo #BrandBuilding

A great celebrity endorsement isn’t just about a face—it’s about storytelling, cultural resonance & execution that makes people feel something. Honoured to be part of this iconic journey with the brilliant Lux team in Egypt. #YasminSabri #Lux #Cairo #BrandBuilding

Loved Egypt and loved seeing our years of work with #LUX come to live in Cairo.